My mother was the most beautiful woman I ever saw. All I am I owe to my mother. I attribute all my success in life to the moral, intellectual and physical education I received from her. ~ George Washington. This Sunday is Mother’s Day and as many of the local retailers are scrambling to make… Read more »
Author: Charlene St. Jean
Even An Expert Listens To Other Experts
This past year I have been the director of the Educational Seminars for the Beverly Chamber and yesterday we had an excellent speaker, Keith Boudreau of The Growth Coach, who shared his knowledge about Strategic Marketing. As a marketing coach and owner of an advertising agency you might think it odd that I was thrilled… Read more »
Reinvent Yourself, Reinvent Your Business!
Yesterday, I had news that a friend of mine who I went to college with passed away. He had lost his job last year when the economy tanked and was having no success being hired in a competitive market where a 51 year old with plenty of knowledge and experience was what a company was… Read more »
Take Your “A” Game To Work!
Tonight, I will be attending another local chamber networking event and this morning I will be on set most of the day helping to shoot a TV commercial I wrote for my client. I started my work day this morning at 5:15 am. Why do I mention all of this? Because tonight when I attend… Read more »
TV and Radio Commercials Still Work!
The past couple of months I have been handling the advertising and promotions of an event that is taking place today and tomorrow and because the client has run this event in the past he has an excellent system set-up with his website registration for finding out where people heard about the event. This is… Read more »
How Much Should I Spend On Advertising?
How much of my budget should I devote to advertising my business? This is a question I am asked quite often and the answer can vary depending on the business and what their goals are for their marketing and advertising efforts. However, most of my clients who have been successful in business have stuck with… Read more »
When Your Business Takes A Turn
The past few months I have noticed a shift in the business opportunities that are coming my way. Calls from business owners who are asking for help with advertising and they are ready to devote a significant portion of their budget to promote their business on TV and radio and the internet. For an advertising… Read more »
SCATTERED WITH NO DIRECTION
How do you decide where you should advertise your business each year? For some businesses they are working off an old media plan or schedule that was created over 5 years ago and because of the slow economy they have reduced their advertising budgets which has left their strategy outdated and no longer useful. If… Read more »
BLOGGING CAN BE LIKE DIETING
We have all heard that this is the year for on-line social networking and having a blog, but is a blog right for you? To start one requires a serious commitment on the part of the blogger and the time to keep the blog active with consistent postings or it could reflect poorly on the… Read more »
HOW MEMORABLE ARE YOU?
This past Saturday my daughter was married at the Crestview in Woburn, MA and as I posted many of the photos of the day to my Facebook page I thought about how we planned the event so that it would be memorable to all who attended. The bride’s outfit and hair a perfect picture for… Read more »
