“Facebook…facebook….facebook….do I really need to use this social media service to help my business?” That depends on YOU! Being a business owner offers you a choice of what you want to do for getting the word out about your product and/or services. However, with over 300 million users on Facebook and a growing number of … Read more »
Author: Charlene St. Jean
Networking 101 For Business
Networking these days goes beyond attending a Chamber event or Trade Show. Today’s businesses need to recognize that the marketing and sales process extends beyond attending networking events. The key is to not only connect with potential clients at events in your geographical area, but to reinforce and build a relationship with these same people… Read more »
Blogging For Your Business
The Purple Diamond Marketing Blog was launched a year ago, Oct. 6, 2009. It started as my own experiment to see how time intensive blogging would be for a small business with limited staff and if it actually generates new business. Ninety-six articles published in a year on this Blog and our stats were strong… Read more »
Holidays Are Coming
October is here and this past weekend I actually began my Christmas holiday shopping for my in-laws who live in Canada. Why is this part of my Purple Diamond Marketing Blog? Because being prepared and launching your holiday sales and marketing campaign early will capture the early shoppers and help brand your products as the… Read more »
Personal Marketing With A Gift
When was the last time you read a book or an article that left you inspired or gave you insights in to a subject matter that you knew right away that you wanted to share that literary work with others? Have you ever considered reaching out to your top clients or prospects with the gift… Read more »
Do You Believe In Your Own Business?
Today, I attended a business seminar in Salem, MA. that addressed the financial challenges of new businesses and what they needed for a business plan to receive funding from a bank or other financial source. In the audience there were mostly people looking to start new businesses that had never owned a business before and… Read more »
Advertising, Marketing, Sales!
If you have ever looked at the bottom of my Purple Diamond business card you will notice that I have “advertising / marketing / sales” listed as a way to help define Purple Diamond. We see that each of these components are essential to helping your business be successful so we look at all 3… Read more »
Impact of Technology on Consumers
Last weekend was the “TAX FREE” Massachusetts Holiday and the first place my husband and I thought to shop was at our local BEST BUY store to see what types of savings we could get on components to upgrade our computer systems. As I looked around the crowded store I commented that consumers are addicted… Read more »
Recommendations On Linkedin
This week I was happily surprised when one of my marketing clients posted a recommendation for my services on my Linkedin profile. Though I have not really actively solicited recommendations for my work as owner of Purple Diamond on this site, I have coached several clients on the importance of having a complete profile on… Read more »
What Is The Best Low Cost Marketing Tool?
Recently the question was asked in a LINKEDIN group of marketing professionals what they have found has been the best way for a starter business to market their business with a limited budget beyond the obvious word-of-mouth, asking for referrals and collecting names for a database list. Today, I reviewed the 40 pages of answers… Read more »
