For years I wrote and helped produce TV commercial campaigns and enjoyed the success that my clients got from using video for advertising that offered sight, sound and motion. TV advertising offers an emotional impact for the viewer that radio and print advertising is not able to match. Today, with the help of sites like… Read more »
Author: Charlene St. Jean
How Social Is Your Social Media Marketing?
How “social” is your Social Media Marketing Campaign? Do you understand how to actually get business from Facebook, Twitter, Linkedin and your Blog? If you are using Facebook and other on-line sites solely to push marketing messages about your business you are missing a great opportunity to create an effective pull marketing campaign to your… Read more »
QR Codes and Marketing
New technology creates innovative ways for businesses to get their marketing message in the hands of their potential customers faster than ever. We have seen tremendous growth with small businesses that jumped on board with social media marketing and have developed successful campaigns using Twitter, Facebook, Youtube, Linkedin and Blogging, but now the talk is… Read more »
Branding Your Business
What is a brand and why does your business need to have one? The brand of your business is how you appear to others. It is your identity as a business and with it you are able to shape how your audience sees you through your business name, color combination, logo, slogan, advertisements, and anything… Read more »
Cabin Fever and Social Media Marketing
The Northeast got hit with a major snowstorm this past week that impacted travel and the ability for businesses to remain open as snow emergency declarations and road condition warnings kept people in their homes and off the streets. During the 2 days of this winter storm and long list of cancellations some businesses thrived… Read more »
Blog Blog Blog
Blog Blog Blog is it Blah Blah Blah? Do you really need to blog? If your company does, are you blogging consistently or do you find yourself with limited time and no staff to help you market your business with blogging? And, if you do blog consistently is your target market finding your blog? With… Read more »
Most Original Marketing
This past year when I attended a business networking event in October the host requested we wear costumes and I was voted to have the “Most Original Costume” that night. Though I was flattered to have been voted “Most Original”, only a handful of attendees at that event dressed in costumes. The room was filled… Read more »
Shop Local This Holiday Season
How do small businesses compete with the larger box stores during the holiday season? Easy….create a “Shop Local” campaign in your community and enlist the local Chamber of Commerce and surrounding businesses to work together to help promote the positive side of shopping locally in your community! Finding a common message among businesses so that… Read more »
Marketing Annual Review
Thanksgiving is over and businesses are in the home stretch for additional sales to end the year with their best effort for 2010, but this is also the time you need to review your marketing and advertising efforts and consider what you need to change and what efforts will be repeated and or improved. Do… Read more »
Do You Need a Marketing Coach?
We have all heard of personal trainers, life coaches, career coach specialists , real estate agents who coach you on buying or selling your home, and business consultant/coaches, but do you understand what a marketing coach is and if you need one? First, a marketing coach will offer help in key areas of marketing. They… Read more »
