Tag: Social Media Marketing

Cabin Fever and Social Media Marketing

The Northeast got hit with a major snowstorm this past week that impacted travel and the ability for businesses to remain open as snow emergency declarations and road condition warnings kept people in their homes and off the streets.  During the 2 days of this winter storm and long list of cancellations some businesses thrived […]

Blog Blog Blog

Blog Blog Blog is it Blah Blah Blah? Do you really need to blog? If your company  does, are you blogging consistently or do you find yourself with limited time and no staff to help you market your business with blogging?  And, if you do blog consistently is your target market finding your blog? With […]

Do You Need a Marketing Coach?

We have all heard of personal trainers, life coaches, career coach specialists , real estate agents who coach you on buying or selling your home, and business consultant/coaches, but do you understand what a  marketing coach is and if you need one?  First, a marketing coach will offer help in key areas of marketing.  They […]

Can Facebook Help My Business?

“Facebook…facebook….facebook….do I really need to use this social media service to help my business?”  That depends on YOU!  Being a business owner offers you a choice of what you want to do for getting the word out about your product and/or services.  However, with over 300 million users on Facebook and a growing number of  […]

Blogging For Your Business

The Purple Diamond Marketing Blog was launched a year ago, Oct. 6, 2009.   It started as my own experiment to see how time intensive blogging would be for a small business with limited staff and if it actually generates new business.  Ninety-six articles published in a year on this Blog and our stats were strong […]

Personal Marketing With A Gift

When was the last time you read a book or an article that left you inspired or gave you insights in to a subject matter that you knew right away that you wanted to share that literary work with others?  Have you ever considered reaching out to your top clients or prospects with the gift […]

Impact of Technology on Consumers

Last weekend was the “TAX FREE” Massachusetts Holiday and the first place my husband and I thought to shop was at our local BEST BUY store to see what types of savings we could get on components to upgrade our computer systems.  As I looked around the crowded store I commented that consumers are addicted […]

Recommendations On Linkedin

This week I was happily surprised when one of my marketing clients posted a recommendation for my services on my Linkedin profile.  Though I have not really actively solicited recommendations for my work as owner of Purple Diamond on this site,  I have coached several clients on the importance of having a complete profile on […]

Traditional Advertising Still Needs Social Media Marketing

Why do so many businesses now have a Facebook and Twitter page?  Simple, that is where the majority of people are spending their time! Whether they are using their Iphones or using internet from their PC at work or home, at any time of the day or night you will find a huge crowd hanging-out […]

About

Purple Diamond was started in 2008 as a boutique marketing consulting company focusing on small to mid-sized companies who have a need for greater growth through business strategy, market development, and sales effectiveness tools.  Purple Diamond’s strategy is to find business opportunities where success depends on rapidly turning ideas into action through effective market understanding, […]

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