Tag: Social Media Marketing

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There’s value in working with an experienced marketing professional who has helped well over a hundred local businesses since 2008 and was recognized as Greater Beverly Chamber of Commerce’s Sole Proprietor of the Year in 2014. With years of experience working in TV advertising, radio, newspaper and internet marketing, Charlene St Jean brings her experience […]

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PURPLE DIAMOND – Marketing Consultant & Coach Charlene gets results!   2014 Greater Beverly Chamber’s Sole Proprietor of the Year 2012 Nominee for Beverly Chamber’s Small Business of the Year Enthusiasm and passion for helping you succeed! Whether you are just starting out or you want to grow your business, you don’t have to have […]

Road Map for Social Media

Do you need a road map for all the Social Media Sites? For most business owners this on-line world is most likely making your head spin and just when you mastered the use of Facebook or Twitter you “StumbleUpon”  about 10 other sites that are up and coming and need your immediate attention.  Are you […]

Marketing Trends and Groundhog Day

OK, so that is probably a strange title for today’s Purple Diamond Marketing Blog, but as I listened to the news talk about Groundhog Day and if the Groundhog will see his shadow to help us know if winter will soon be over I laughed and realized it is much like the trends in marketing.  […]

Pitfalls of Social Media Marketing

Social Media Marketing is a key concern for most businesses today.  As social media sites like Facebook, Twitter, Linkedin and many others continue to grow, businesses scramble to use these sites to gain the eyes of their target audience.  But, what happens to the small business who has under 5 employees or no resources [time […]

BLOG Vacation

Purple Diamond Marketing Blog took a 4 month break from BLOGGING.  What prompted this action and did it have a negative impact on my business? Curiosity prompted my decision since I am often asked if people really need to BLOG and if BLOGGING is helping my business in the local market.  Guess what….the short answer […]

Technology, a Marketing Dream or Headache?

Website, Google Ad Words, SEO Campaigns, Email Marketing, Video Messages,  Social Media Sites, Blogs, QR Codes, Smartphone Marketing & Apps, Cloud Computing, On-line Malls and the list goes on and on! If your business is at least 20 years old there is a good chance that you never used any of the marketing technology that […]

Comment Spam Can Hurt Your Blog

Many businesses have added a blog feature to their company website as a way to help with their on-line rankings with Google and other search engine sites.  Blogging is an excellent way to enhance  your on-line marketing, but the comments that are received from people who visit your blog might be hurting your rankings if […]

How Social Is Your Social Media Marketing?

How “social” is your Social Media Marketing Campaign? Do you understand how to actually get business from  Facebook, Twitter, Linkedin and your Blog? If you are using Facebook and other on-line sites solely to push marketing messages about your business you are missing a great opportunity to create an effective pull marketing campaign to your […]

QR Codes and Marketing

New technology creates innovative ways for businesses to get their marketing message in the hands of their potential customers faster than ever.  We have seen tremendous growth with small businesses that jumped on board with social media marketing and have developed successful campaigns using Twitter, Facebook, Youtube, Linkedin and Blogging, but now the talk is […]

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