This past year I logged more hours than most people on Social Media Sites with Facebook being one of my favorites. Some may see this as a waste of time, but for anyone who knows Purple Diamond they understand that it is not only my job as a social media marketer, but my passion as… Read more »
Author: Charlene St. Jean
25 Lessons Learned & Best Practices for Small Businesses
I was asked to speak to a college class tonight in regards to my own insights about owning a small business. The teacher asked me to share the lessons I have learned and best practices for small businesses and here is the list of 25! Have a clear yet flexible vision. Cash! Make sure you… Read more »
Managing Content Management
As a marketing coach and social media marketer, I am often asked to set-up social media accounts and a blog for local businesses. Some of the companies who hire me have held off on joining Facebook, Linkedin and Twitter and have yet to launch a blog section to their website. Or, I get a call… Read more »
Real Time Marketing Takes Real Time
There are lots of trendy terms these days in marketing and one is called “Real Time Marketing”, but what exactly does that mean and how is it different than what marketers have done in past years? Real Time Marketing is responding to data analytics and messaging in real time or close to real time. Unlike… Read more »
Great Week, Six Year Anniversary and Awarded Sole Proprietor of the Year
Today is March 1st and for most it is just a cold Saturday in March, but for Purple Diamond it is a milestone and an end to the most amazing week. Six years doesn’t seem like much for businesses that have been around for 20 or 50 years, but this anniversary was marked with a… Read more »
Competition is Healthy for Your Business
There will always be competition, but how you choose to view competition and act can actually make your business stronger and with a healthier bottom line. There will be businesses who ignore the warning signs and refuse to work with a marketer who will do a good competitive analysis which goes in to detail about… Read more »
Niche Marketing Mistakes
A niche market is a small market segment of a larger targeted market. A great example of a successful niche market is the hybrid car market in which Toyota cornered the market early on with the Prius. The reason businesses choose to focus on niche market is that it allows them to be more targeted… Read more »
Marketing Tip – Have a Ribbon Cutting
Marketing Tip: Have a ribbon cutting for your new business or new location. [“A ribbon cutting is the ceremonial opening of a brand-new or newly-renovated/relocated business that has opened within the last six months. It can inaugurate a business’s first day of business or it can take place weeks after the business’s soft opening.”] By… Read more »
How Do You Measure Results from Social Media Marketing
As a marketing coach and social media marketing strategist who has worked in the past as a senior level sales executive in TV advertising, my first measurement is always… sales? Has your sales increased from your efforts using Social Media Marketing? Do you know your ROI? My client, Haven From Hunger, recently won a $20K… Read more »
Social Media During a Difficult Week in Boston
I saw the best and the worst this past week on Social Media sites and being a Marketing Coach based in Beverly, MA where we are only 18 miles north of Boston, I was not a casual observer. Let me start by saying I was working in TV advertising during the 9-11 tragedy. As a… Read more »
