Tag: Purple Diamond Marketing

Niche Marketing Mistakes

A niche market is a small market segment of a larger targeted market.  A great example of a successful niche market is the hybrid car market in which Toyota cornered the market early on with the Prius. The reason businesses choose to focus on niche market is that it allows them to be more targeted… Read more »

Social Media Strategy

There is no doubt that getting results from Social Media Marketing takes time, needs a clear strategy and a true understanding of how to engage an audience that is being bombarded with information.  So, what does a small business do when they lack the time and money to invest in the help they need to… Read more »