Tag: Purple Diamond Marketing

Commitment and Consistency

When working hard to market your business, things can seem to be stacked against you. Obviously you will be consumed with the day to day aspects of work much of the time; taking a look at the marketing approach in place can become a chore and maybe even something you resent. I have noticed this… Read more »

Guerilla Marketing

Today’s blog article involves perhaps my favorite topic within the scope of marketing and business as a whole. We all know the script by now: business isn’t exactly “booming” for a company; they’d love to pick up some new clients or even have new prospects of clients to work on. The summer months are creeping… Read more »

Brand Awareness

It’s what every company would idealistically strive for if they all knew how. It’s a goal that makes the eyes of marketing professionals well up with pride. It’s something so ingrained into our society we mostly forget that it exists: a brand. For some a brand is a tricky thing to fully understand; an elusive… Read more »

The Importance of Testimonials for Your Business

Today’s Purple Diamond marketing blog deals with the importance of testimonials. Testimonials can be extremely effective for validating your business in the eyes of consumers. Customer testimonials offer the power of “social proof” (a psychological phenomenon where people assume the actions of the others in an attempt to reflect correct behavior for a given situation)…. Read more »

Marketing Identity

Who are you? Beyond just a name or group of names, what do you stand for and believe in? How do you bring your product to the marketplace? Is it a good? Is it a service? It could be a combination of the two. Maybe you’re well defined enough that you transcend some, if not… Read more »

The Persuasion of Color in Marketing

This weekend I was texted a photo of a beautiful PURPLE electric guitar ( ESP LTD MH100 with a quilted maple top) that my son’s friend purchased and has named “Charlene”.  Yes, the PURPLE guitar is named after me, a passionate lover of PURPLE who rocks the color daily in clothes and all other aspects… Read more »

Frustrated with Social Media?

           As a marketing consultant and social media marketing specialist, I hear the frustrations from small business owners and friends struggling to keep up with social media sites like Facebook, Linkedin, Twitter and Google+ more often than most. They ask me, do I really need all this “stuff” or can I just go back to… Read more »

Managing Content Management

As a marketing coach and social media marketer, I am often asked to set-up social media accounts and a blog for local businesses. Some of the companies who hire me have held off on joining Facebook, Linkedin and Twitter and have yet to launch a blog section to their website.  Or, I get a call… Read more »

Competition is Healthy for Your Business

There will always be competition, but how you choose to view competition and act can actually make your business stronger and with a healthier bottom line. There will be businesses who ignore the warning signs and refuse to work with a marketer who will do a good competitive analysis which goes in to detail about… Read more »