According to Bloomberg, 8 out of 10 entrepreneurs who start a business fail in the first 18 months. Thankfully, I never heard that stat before launching my advertising agency and marketing firm 8 years ago on March 1, 2008. I am the daughter of a successful business owner who unfortunately passed away before I ever… Read more »
Tag: Marketing
The Importance of Packaging
It’s either because consumers deem it out of their own control, or because businesses give that impression, consumers often overlook one of the most important aspects of any product: the packaging. Did you know that in Canada, milk comes in a bag? It really does and if you’re from the states it’s odd when you… Read more »
The Persuasion of Color in Marketing
This weekend I was texted a photo of a beautiful PURPLE electric guitar ( ESP LTD MH100 with a quilted maple top) that my son’s friend purchased and has named “Charlene”. Yes, the PURPLE guitar is named after me, a passionate lover of PURPLE who rocks the color daily in clothes and all other aspects… Read more »
Happy Endings This Year Because of Facebook
This past year I logged more hours than most people on Social Media Sites with Facebook being one of my favorites. Some may see this as a waste of time, but for anyone who knows Purple Diamond they understand that it is not only my job as a social media marketer, but my passion as… Read more »
Niche Marketing Mistakes
A niche market is a small market segment of a larger targeted market. A great example of a successful niche market is the hybrid car market in which Toyota cornered the market early on with the Prius. The reason businesses choose to focus on niche market is that it allows them to be more targeted… Read more »
Marketing Trends for 2013
As we end the first month of 2013, we notice that more businesses have added staff positions to handle their on-line marketing or have hired outside Social Media Marketing Consultants to manage their Social Media Campaigns. Content…content…content…that is the buzz word for 2013. Companies will spend more time and money creating quality content that will… Read more »
Why Businesses Fail at Social Media Marketing
The biggest reason why businesses fail at Social Media Marketing is that they don’t understand that talking at someone is not the same as talking with someone. The word “social” implies that there is a conversation between two or more people. Many businesses use sites like Facebook to push their marketing messages out to the… Read more »
Is Your Website Too Distracting
Websites in 2012 offer so many more options than sites in the past. From adobe flash-based websites that offer animated messages to the basic WordPress format, businesses must decide what design platform is the best one to reach their target audience. Purple Diamond just converted from an Adobe flash-based site that allowed for a diamond… Read more »
10 Marketing Tips
1.) Maintain a customer data base and enter all customers and prospects in this system and continue to update with notes about their birthday, hobbies, family, their likes and dislikes, etc. 2.) Make a list of topics for future press releases to use during the year and go beyond sending them to just the newspaper. … Read more »
Taglines and Slogans
Taglines and slogans are more than just catchy phrases, they are how businesses continue to stand out from their competition and remain in the minds of the consumer. As an advertising agency and marketing coach Purple Diamond has created many taglines for their clients, but the biggest struggle is to help the business owner to… Read more »
