First thing this morning, after attending a chamber of commerce networking event, I exercised my right to vote. There were a few other business owners who were heading to the polls at the same time and we joked about the importance of voting regardless of who you are voting for. So, does voting in local… Read more »
Author: Charlene St. Jean
WHAT COLOR FOR YOUR NEW BUSINESS?
Color? What does that have to do with business? Plenty! The color(s) you choose to help identify your business is as much of your brand as your logo and tagline. In fact, many people will make a judgment about your business in the first 60 seconds and that will be heavily influenced by the color… Read more »
WHEN YOU GIVE TO OTHERS, YOU RECEIVE!
Today, while I attended the North Shore Business Forum, I had the pleasure to listen to the success story of Tom Gould, owner of Treadwell’s World Famous Ice Cream in Peabody, MA. Since I love ice cream I knew of this company prior to hearing Tom speak, but his inspiring story of how he purchased… Read more »
IS IT TIME TO ASK FOR DIRECTIONS?
Long before the invention of the GPS, I was a road warrior who worked with an office of men who hated to ask for directions. It never bothered me to ask for help, but when I traveled with one of the other reps and they refused to stop at a gas station to ask for… Read more »
IS YOUR SALES APPETITE BIGGER THAN YOUR BUSINESS?
With “super sized” meals and a trend of everything going up in size, it is no wonder that many business owners suffer from a sales appetite that far exceeds what their business can support. We live in the world of BIG, BIG, BIG. Every business wants to have the biggest piece of the pie when… Read more »
DOES SLAMMING YOUR COMPETITOR HELP YOUR SALES?
Negative advertising or selling your products or services by putting the competition down is one marketing strategy that has been used successfully by political candidates and by some of the larger companies like Apple and Microsoft. Though this technique has certainly received attention in the political arena and on some TV commercials, is it the… Read more »
IS YOUR WEBSITE LOSING YOU MONEY?
I was working in TV advertising when companies were first being approached about having a website. The company I was working for in the Boston area had asked us to sell websites to our TV clients and then someone in California would create them. It sounded easy, but that was my first introduction to the… Read more »
SURVIVAL KIT FOR STARTING YOUR OWN BUSINESS
A few months ago, I was asked to be on an Entrepreneur Panel to discuss what a person needs to know BEFORE they jump in to the waters of owning their own business. So, I created my own survival kit list and I am posting it here to help those of you who are thinking… Read more »
SPEAK UP!
Today I was the guest speaker for my local chamber, but I have spoken at many business events and I am scheduled to speak at a few more this year. Why do I speak? Beyond getting a chance to help out many of the local business networking groups and chambers, I “speak up” to “stand… Read more »
5 QUICK TIPS TO “TURN-ON” YOUR CHAMBER MEMBERSHIP
5 Quick Tips to “Turn-On” Your Chamber Membership! A chamber membership is like a new computer ~ if you never turn the computer on and use it, you will never see the real value of owning a computer. Being active in your local Chamber of Commerce will help you to grow your business. It is… Read more »
