There has been a shift in marketing away from print to doing more email marketing and on-line brochures, but are paper brochures a thing of the past? No, they are actually being used more frequently with smaller businesses who need to look professional without spending too much of their marketing budget.
With easy-to-use templates and high quality printers, having a professional marketing brochure for your business is a smart investment provided you are actively giving the brochure to potential clients and placing them at key areas within your business community like the local chamber office. Be sure that your brochure reflects your company image and offers a marketing message that clearly defines what the benefits of doing business with you are, will hold the reader’s attention, has a call to action and offers all contact information. The brochure must compliment all your other marketing material including your website so be sure to match colors, themes, logo, tag-line, etc. If you are struggling with understanding your brand and your marketing materials look like they were thrown together without any rhyme or reason, please hire a professional who can make your marketing message effective and stimulate sales.
All my best to your success!
~Charlene
