Tag: Marketing Plan

The 4 P’s of Marketing

Today I want to talk about something very important to any company; something we would refer to as the Marketing Mix or “The 4 P’s”. This common term refers to product, price, place, promotion. It is a marketing tool that will help your business grow. Every product everywhere has a life cycle as well as […]

Frustrated with Social Media?

           As a marketing consultant and social media marketing specialist, I hear the frustrations from small business owners and friends struggling to keep up with social media sites like Facebook, Linkedin, Twitter and Google+ more often than most. They ask me, do I really need all this “stuff” or can I just go back to […]

Managing Content Management

As a marketing coach and social media marketer, I am often asked to set-up social media accounts and a blog for local businesses. Some of the companies who hire me have held off on joining Facebook, Linkedin and Twitter and have yet to launch a blog section to their website.  Or, I get a call […]

Competition is Healthy for Your Business

There will always be competition, but how you choose to view competition and act can actually make your business stronger and with a healthier bottom line. There will be businesses who ignore the warning signs and refuse to work with a marketer who will do a good competitive analysis which goes in to detail about […]

Do You Have a Marketing Plan

If you have recently gone for a business loan you may have had to submit a Business Plan and in that plan there should have been a section for your marketing.  A formal Marketing Plan is not just for large corporations or small businesses who are looking to secure a loan, the plan is a […]

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PURPLE DIAMOND – Marketing Consultant & Coach Charlene gets results!  CELEBRATING 10 YEARS IN BUSINESS! 2014 Greater Beverly Chamber’s Sole Proprietor of the Year & 2012 Nominee  for Beverly’s Small Business of the Year Enthusiasm and passion for helping you succeed! Whether you are just starting out or you want to grow your business, you […]