Tag: Marketing Plan

The 4 P’s of Marketing

Today I want to talk about something very important to any company; something we would refer to as the Marketing Mix or “The 4 P’s”. This common term refers to product, price, place, promotion. It is a marketing tool that will help your business grow. Every product everywhere has a life cycle as well as […]

Frustrated with Social Media?

           As a marketing consultant and social media marketing specialist, I hear the frustrations from small business owners and friends struggling to keep up with social media sites like Facebook, Linkedin, Twitter and Google+ more often than most. They ask me, do I really need all this “stuff” or can I just go back to […]

Managing Content Management

As a marketing coach and social media marketer, I am often asked to set-up social media accounts and a blog for local businesses. Some of the companies who hire me have held off on joining Facebook, Linkedin and Twitter and have yet to launch a blog section to their website.  Or, I get a call […]

Competition is Healthy for Your Business

There will always be competition, but how you choose to view competition and act can actually make your business stronger and with a healthier bottom line. There will be businesses who ignore the warning signs and refuse to work with a marketer who will do a good competitive analysis which goes in to detail about […]

Do You Have a Marketing Plan

If you have recently gone for a business loan you may have had to submit a Business Plan and in that plan there should have been a section for your marketing.  A formal Marketing Plan is not just for large corporations or small businesses who are looking to secure a loan, the plan is a […]

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PURPLE DIAMOND – Marketing Consultant & Coach Charlene gets results!  2014 Greater Beverly Chamber’s Sole Proprietor of the Year & 2012 Nominee  for Beverly’s Small Business of the Year Enthusiasm and passion for helping you succeed! Whether you are just starting out or you want to grow your business, you don’t have to have a […]