Tag: Beverly

Brand Awareness

It’s what every company would idealistically strive for if they all knew how. It’s a goal that makes the eyes of marketing professionals well up with pride. It’s something so ingrained into our society we mostly forget that it exists: a brand. For some a brand is a tricky thing to fully understand; an elusive… Read more »

Purple Diamond’s Eighth Year Anniversary

According to Bloomberg, 8 out of 10 entrepreneurs who start a business fail in the first 18 months. Thankfully, I never heard that stat before launching my advertising agency and marketing firm 8 years ago on March 1, 2008. I am the daughter of a successful business owner who unfortunately passed away before I ever… Read more »