It’s either because consumers deem it out of their own control, or because businesses give that impression, consumers often overlook one of the most important aspects of any product: the packaging. Did you know that in Canada, milk comes in a bag? It really does and if you’re from the states it’s odd when you… Read more »
Frustrated with Social Media?
As a marketing consultant and social media marketing specialist, I hear the frustrations from small business owners and friends struggling to keep up with social media sites like Facebook, Linkedin, Twitter and Google+ more often than most. They ask me, do I really need all this “stuff” or can I just go back to… Read more »
Happy Endings This Year Because of Facebook
This past year I logged more hours than most people on Social Media Sites with Facebook being one of my favorites. Some may see this as a waste of time, but for anyone who knows Purple Diamond they understand that it is not only my job as a social media marketer, but my passion as… Read more »
25 Lessons Learned & Best Practices for Small Businesses
I was asked to speak to a college class tonight in regards to my own insights about owning a small business. The teacher asked me to share the lessons I have learned and best practices for small businesses and here is the list of 25! Have a clear yet flexible vision. Cash! Make sure you… Read more »
Managing Content Management
As a marketing coach and social media marketer, I am often asked to set-up social media accounts and a blog for local businesses. Some of the companies who hire me have held off on joining Facebook, Linkedin and Twitter and have yet to launch a blog section to their website. Or, I get a call… Read more »
Great Week, Six Year Anniversary and Awarded Sole Proprietor of the Year
Today is March 1st and for most it is just a cold Saturday in March, but for Purple Diamond it is a milestone and an end to the most amazing week. Six years doesn’t seem like much for businesses that have been around for 20 or 50 years, but this anniversary was marked with a… Read more »
Competition is Healthy for Your Business
There will always be competition, but how you choose to view competition and act can actually make your business stronger and with a healthier bottom line. There will be businesses who ignore the warning signs and refuse to work with a marketer who will do a good competitive analysis which goes in to detail about… Read more »