There are lots of trendy terms these days in marketing and one is called “Real Time Marketing”, but what exactly does that mean and how is it different than what marketers have done in past years? Real Time Marketing is responding to data analytics and messaging in real time or close to real time. Unlike… Read more »
Tag: Internet Marketing
Marketing Trends for 2013
As we end the first month of 2013, we notice that more businesses have added staff positions to handle their on-line marketing or have hired outside Social Media Marketing Consultants to manage their Social Media Campaigns. Content…content…content…that is the buzz word for 2013. Companies will spend more time and money creating quality content that will… Read more »
Road Map for Social Media
Do you need a road map for all the Social Media Sites? For most business owners this on-line world is most likely making your head spin and just when you mastered the use of Facebook or Twitter you “StumbleUpon” about 10 other sites that are up and coming and need your immediate attention. Are you… Read more »
Marketing Trends and Groundhog Day
OK, so that is probably a strange title for today’s Purple Diamond Marketing Blog, but as I listened to the news talk about Groundhog Day and if the Groundhog will see his shadow to help us know if winter will soon be over I laughed and realized it is much like the trends in marketing. … Read more »
How to Convert Internet Leads to Sales
Your company has embraced social media marketing and you now have leads coming in from your efforts and from your website, but you are not making sales….why? Most likely it is because you haven’t developed a process for handling the leads. Businesses continue to struggle with how to convert internet leads and what is the… Read more »
Pitfalls of Social Media Marketing
Social Media Marketing is a key concern for most businesses today. As social media sites like Facebook, Twitter, Linkedin and many others continue to grow, businesses scramble to use these sites to gain the eyes of their target audience. But, what happens to the small business who has under 5 employees or no resources [time… Read more »
BLOG Vacation
Purple Diamond Marketing Blog took a 4 month break from BLOGGING. What prompted this action and did it have a negative impact on my business? Curiosity prompted my decision since I am often asked if people really need to BLOG and if BLOGGING is helping my business in the local market. Guess what….the short answer… Read more »
Technology, a Marketing Dream or Headache?
Website, Google Ad Words, SEO Campaigns, Email Marketing, Video Messages, Social Media Sites, Blogs, QR Codes, Smartphone Marketing & Apps, Cloud Computing, On-line Malls and the list goes on and on! If your business is at least 20 years old there is a good chance that you never used any of the marketing technology that… Read more »
Comment Spam Can Hurt Your Blog
Many businesses have added a blog feature to their company website as a way to help with their on-line rankings with Google and other search engine sites. Blogging is an excellent way to enhance your on-line marketing, but the comments that are received from people who visit your blog might be hurting your rankings if… Read more »
Marketing On-Line with Video
For years I wrote and helped produce TV commercial campaigns and enjoyed the success that my clients got from using video for advertising that offered sight, sound and motion. TV advertising offers an emotional impact for the viewer that radio and print advertising is not able to match. Today, with the help of sites like… Read more »