Social Media Marketing Archives - Purple Diamond Marketing

Simple “How To’s”? to Increase Social Media Engagement

Charlene St. Jean — Thu, 16 Feb 2017 20:05:18 +0000

Next week I am the guest speaker for the Peabody Area Chamber Lunch & Round Table and they have asked me to help their members find simple ways to get some traction, maximize visibility, and find the audience for their business or organization. In short, they are looking for ways to improve the time they... Read more »

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Frustrated with Social Media?

Charlene St. Jean — Thu, 05 Feb 2015 15:25:19 +0000

As a marketing consultant and social media marketing specialist, I hear the frustrations from small business owners and friends struggling to keep up with social media sites like Facebook, Linkedin, Twitter and Google+ more often than most. They ask me, do I really need all this “stuff” or can I just go back to... Read more »

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Real Time Marketing Takes Real Time

Charlene St. Jean — Fri, 18 Apr 2014 18:48:05 +0000

There are lots of trendy terms these days in marketing and one is called “Real Time Marketing”, but what exactly does that mean and how is it different than what marketers have done in past years? Real Time Marketing is responding to data analytics and messaging in real time or close to real time. Unlike... Read more »

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How Do You Measure Results from Social Media Marketing

Charlene St. Jean — Tue, 14 May 2013 16:40:53 +0000

As a marketing coach and social media marketing strategist who has worked in the past as a senior level sales executive in TV advertising, my first measurement is always… sales? Has your sales increased from your efforts using Social Media Marketing? Do you know your ROI? My client, Haven From Hunger, recently won a $20K... Read more »

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Have You Checked Out Your Social Media Strategist

Charlene St. Jean — Tue, 12 Feb 2013 21:04:41 +0000

Social Media Marketing is still very new and so we are seeing many many marketing professionals jump in and call themselves “Social Media Marketing Strategist or Professionals”. Some are, but many are not. So, before you sign-up for a class or attend a seminar or hire a company to help you with your Social Media... Read more »

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Marketing Trends for 2013

Charlene St. Jean — Thu, 31 Jan 2013 14:09:10 +0000

As we end the first month of 2013, we notice that more businesses have added staff positions to handle their on-line marketing or have hired outside Social Media Marketing Consultants to manage their Social Media Campaigns. Content…content…content…that is the buzz word for 2013. Companies will spend more time and money creating quality content that will... Read more »

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Social Media Strategy

Charlene St. Jean — Tue, 23 Oct 2012 13:55:50 +0000

There is no doubt that getting results from Social Media Marketing takes time, needs a clear strategy and a true understanding of how to engage an audience that is being bombarded with information. So, what does a small business do when they lack the time and money to invest in the help they need to... Read more »

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Why Businesses Fail at Social Media Marketing

Charlene St. Jean — Mon, 02 Jul 2012 00:37:13 +0000

The biggest reason why businesses fail at Social Media Marketing is that they don’t understand that talking at someone is not the same as talking with someone. The word “social” implies that there is a conversation between two or more people. Many businesses use sites like Facebook to push their marketing messages out to the... Read more »

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Convert Online Contacts to Clients

Charlene St. Jean — Wed, 07 Mar 2012 15:48:19 +0000

Social Media Marketing is an excellent way for a business to generate more business exposure and help to brand their business, but how do you get more clients from the time invested with Blogging and social sites? Converting online contacts to clients is most likely the real reason any of us spend the time we... Read more »

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Road Map for Social Media

Charlene St. Jean — Sun, 19 Feb 2012 13:58:19 +0000

Do you need a road map for all the Social Media Sites? For most business owners this on-line world is most likely making your head spin and just when you mastered the use of Facebook or Twitter you “StumbleUpon” about 10 other sites that are up and coming and need your immediate attention. Are you... Read more »

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