Marketing Tips Archives - Purple Diamond Marketing

Announcing the Launch of our New Website – Purple Diamond Marketing

Charlene St. Jean — Mon, 12 Mar 2018 11:55:41 +0000

We are pleased to announce the launch of our brand new website! It is exciting to have this project completed during March which marks 10 years in business for Purple Diamond LLC a marketing and advertising firm based in Beverly, MA. The new site is available both in a desktop and mobile version and the... Read more »

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Marketing Tip – Have a Ribbon Cutting

Charlene St. Jean — Wed, 22 May 2013 14:55:43 +0000

Marketing Tip: Have a ribbon cutting for your new business or new location. [“A ribbon cutting is the ceremonial opening of a brand-new or newly-renovated/relocated business that has opened within the last six months. It can inaugurate a business’s first day of business or it can take place weeks after the business’s soft opening.”] By... Read more »

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Customer Loyalty Thumbs Up!

Charlene St. Jean — Thu, 06 Sep 2012 13:36:57 +0000

How does a small business compete with larger businesses that have more money and a greater ability to discount their prices….CUSTOMER SERVICE! The best marketing tip I can offer a small business is to create a strong and consistent customer loyalty program that stands out from the rest and gets a thumbs up. This doesn’t... Read more »

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10 Marketing Tips

Charlene St. Jean — Thu, 29 Dec 2011 12:08:38 +0000

1.) Maintain a customer data base and enter all customers and prospects in this system and continue to update with notes about their birthday, hobbies, family, their likes and dislikes, etc. 2.) Make a list of topics for future press releases to use during the year and go beyond sending them to just the newspaper. ... Read more »

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Taglines and Slogans

Charlene St. Jean — Wed, 17 Aug 2011 20:50:18 +0000

Taglines and slogans are more than just catchy phrases, they are how businesses continue to stand out from their competition and remain in the minds of the consumer. As an advertising agency and marketing coach Purple Diamond has created many taglines for their clients, but the biggest struggle is to help the business owner to... Read more »

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QR Codes and Marketing

Charlene St. Jean — Thu, 27 Jan 2011 19:33:58 +0000

New technology creates innovative ways for businesses to get their marketing message in the hands of their potential customers faster than ever. We have seen tremendous growth with small businesses that jumped on board with social media marketing and have developed successful campaigns using Twitter, Facebook, Youtube, Linkedin and Blogging, but now the talk is... Read more »

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Most Original Marketing

Charlene St. Jean — Wed, 15 Dec 2010 19:50:04 +0000

This past year when I attended a business networking event in October the host requested we wear costumes and I was voted to have the “Most Original Costume” that night. Though I was flattered to have been voted “Most Original”, only a handful of attendees at that event dressed in costumes. The room was filled... Read more »

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Shop Local This Holiday Season

Charlene St. Jean — Tue, 07 Dec 2010 21:14:39 +0000

How do small businesses compete with the larger box stores during the holiday season? Easy….create a “Shop Local” campaign in your community and enlist the local Chamber of Commerce and surrounding businesses to work together to help promote the positive side of shopping locally in your community! Finding a common message among businesses so that... Read more »

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Blogging For Your Business

Charlene St. Jean — Tue, 12 Oct 2010 13:30:24 +0000

The Purple Diamond Marketing Blog was launched a year ago, Oct. 6, 2009. It started as my own experiment to see how time intensive blogging would be for a small business with limited staff and if it actually generates new business. Ninety-six articles published in a year on this Blog and our stats were strong... Read more »

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What Is The Best Low Cost Marketing Tool?

Charlene St. Jean — Thu, 05 Aug 2010 13:40:05 +0000

Recently the question was asked in a LINKEDIN group of marketing professionals what they have found has been the best way for a starter business to market their business with a limited budget beyond the obvious word-of-mouth, asking for referrals and collecting names for a database list. Today, I reviewed the 40 pages of answers... Read more »

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