Internet Marketing Archives - Purple Diamond Marketing http://purplediamondmarketing.com Fri, 18 Apr 2014 18:48:05 +0000 en-US hourly 1 33230047 Real Time Marketing Takes Real Time http://purplediamondmarketing.com/real-time-marketing-takes-real-time/ http://purplediamondmarketing.com/real-time-marketing-takes-real-time/#respond Fri, 18 Apr 2014 18:48:05 +0000 http://purplediamondmarketing.com/?p=692 There are lots of trendy terms these days in marketing and one is called “Real Time Marketing”, but what exactly does that mean and how is it different than what marketers have done in past years? Real Time Marketing is responding to data analytics and messaging in real time or close to real time.  Unlike... Read more »

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]]> http://purplediamondmarketing.com/real-time-marketing-takes-real-time/feed/ 0 692 Marketing Trends for 2013 http://purplediamondmarketing.com/marketing-trends-for-2013/ http://purplediamondmarketing.com/marketing-trends-for-2013/#respond Thu, 31 Jan 2013 14:09:10 +0000 http://purplediamondmarketing.com/?p=535 As we end the first month of 2013, we notice that more businesses have added staff positions to handle their on-line marketing or have hired outside Social Media Marketing Consultants to manage their Social Media Campaigns.  Content…content…content…that is the buzz word for 2013. Companies will spend more time and money creating quality content that will... Read more »

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]]> http://purplediamondmarketing.com/marketing-trends-for-2013/feed/ 0 535 Road Map for Social Media http://purplediamondmarketing.com/road-map-for-social-media/ Sun, 19 Feb 2012 13:58:19 +0000 http://purple-diamond.net/blog/?p=389 Do you need a road map for all the Social Media Sites? For most business owners this on-line world is most likely making your head spin and just when you mastered the use of Facebook or Twitter you “StumbleUpon”  about 10 other sites that are up and coming and need your immediate attention.  Are you... Read more »

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]]> 418 Marketing Trends and Groundhog Day http://purplediamondmarketing.com/marketing-trends-and-groundhog-day/ Thu, 02 Feb 2012 12:47:20 +0000 http://purple-diamond.net/blog/?p=383 OK, so that is probably a strange title for today’s Purple Diamond Marketing Blog, but as I listened to the news talk about Groundhog Day and if the Groundhog will see his shadow to help us know if winter will soon be over I laughed and realized it is much like the trends in marketing. ... Read more »

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]]> 383 How to Convert Internet Leads to Sales http://purplediamondmarketing.com/how-to-convert-internet-leads-to-sales/ Tue, 24 Jan 2012 13:53:13 +0000 http://purple-diamond.net/blog/?p=379 Your company has embraced social media marketing and you now have leads coming in from your efforts and from your website, but you are not making sales….why? Most likely it is because you haven’t developed a process for handling the leads.  Businesses continue to struggle with how to convert internet leads and what is the... Read more »

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]]> 379 Pitfalls of Social Media Marketing http://purplediamondmarketing.com/pitfalls-of-social-media-marketing/ Tue, 29 Nov 2011 17:57:21 +0000 http://purple-diamond.net/blog/?p=370 Social Media Marketing is a key concern for most businesses today.  As social media sites like Facebook, Twitter, Linkedin and many others continue to grow, businesses scramble to use these sites to gain the eyes of their target audience.  But, what happens to the small business who has under 5 employees or no resources [time... Read more »

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]]> 370 BLOG Vacation http://purplediamondmarketing.com/blog-vacation/ http://purplediamondmarketing.com/blog-vacation/#respond Fri, 29 Jul 2011 16:39:45 +0000 http://purple-diamond.net/blog/?p=345 Purple Diamond Marketing Blog took a 4 month break from BLOGGING.  What prompted this action and did it have a negative impact on my business? Curiosity prompted my decision since I am often asked if people really need to BLOG and if BLOGGING is helping my business in the local market.  Guess what….the short answer... Read more »

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]]> http://purplediamondmarketing.com/blog-vacation/feed/ 0 345 Technology, a Marketing Dream or Headache? http://purplediamondmarketing.com/technology-a-marketing-dream-or-headache/ http://purplediamondmarketing.com/technology-a-marketing-dream-or-headache/#respond Wed, 06 Apr 2011 18:40:17 +0000 http://purple-diamond.net/blog/?p=341 Website, Google Ad Words, SEO Campaigns, Email Marketing, Video Messages,  Social Media Sites, Blogs, QR Codes, Smartphone Marketing & Apps, Cloud Computing, On-line Malls and the list goes on and on! If your business is at least 20 years old there is a good chance that you never used any of the marketing technology that... Read more »

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]]> http://purplediamondmarketing.com/technology-a-marketing-dream-or-headache/feed/ 0 341 Comment Spam Can Hurt Your Blog http://purplediamondmarketing.com/comment-spam-can-hurt-your-blog-site-rankings/ http://purplediamondmarketing.com/comment-spam-can-hurt-your-blog-site-rankings/#respond Wed, 09 Mar 2011 20:01:57 +0000 http://purple-diamond.net/blog/?p=335 Many businesses have added a blog feature to their company website as a way to help with their on-line rankings with Google and other search engine sites.  Blogging is an excellent way to enhance  your on-line marketing, but the comments that are received from people who visit your blog might be hurting your rankings if... Read more »

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]]> http://purplediamondmarketing.com/comment-spam-can-hurt-your-blog-site-rankings/feed/ 0 335 Marketing On-Line with Video http://purplediamondmarketing.com/marketing-on-line-with-video/ http://purplediamondmarketing.com/marketing-on-line-with-video/#respond Thu, 24 Feb 2011 00:51:58 +0000 http://purple-diamond.net/blog/?p=333 For years I wrote and helped produce TV commercial campaigns and enjoyed the success that my clients got from using video for advertising that offered sight, sound and motion.  TV advertising offers an emotional impact for the viewer that radio and print advertising is not able to match.  Today, with the help of sites like... Read more »

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