We are pleased to announce the launch of our brand new website! It is exciting to have this project completed during March which marks 10 years in business for Purple Diamond LLC a marketing and advertising firm based in Beverly, MA. The new site is available both in a desktop and mobile version and the… Read more »
Tag: Marketing Coaching
Testimonial for Marketing Coaching
Yesterday I was honored to receive a beautifully written testimonial from one of my long-time marketing coaching clients, Olde New England Granite. Though I have always encouraged my marketing clients to gather testimonials from their customers, and I do have a long list of client testimonials, I have never had a client who has… Read more »
What is Your Marketing Blind Spot?
Every business owner has their own comfort zone when it comes to their marketing strategy. Often business people will have a firm grasp on certain aspects of their marketing whether it be brand identity, product offers, or target market. Whatever they may be, we could call these familiar territories a sort of comfort zone; quick… Read more »
Commitment and Consistency
When working hard to market your business, things can seem to be stacked against you. Obviously you will be consumed with the day to day aspects of work much of the time; taking a look at the marketing approach in place can become a chore and maybe even something you resent. I have noticed this… Read more »
The Importance of Testimonials for Your Business
Today’s Purple Diamond marketing blog deals with the importance of testimonials. Testimonials can be extremely effective for validating your business in the eyes of consumers. Customer testimonials offer the power of “social proof” (a psychological phenomenon where people assume the actions of the others in an attempt to reflect correct behavior for a given situation)…. Read more »
The 4 P’s of Marketing
Today I want to talk about something very important to any company; something we would refer to as the Marketing Mix or “The 4 P’s”. This common term refers to product, price, place, promotion. It is a marketing tool that will help your business grow. Every product everywhere has a life cycle as well as… Read more »
Why Did You Start Your Business?
Today is Purple Diamond‘s 5th year anniversary and the morning was spent first on Facebook saying Happy Birthday to various friends and commenting on posts, then attending a business networking group at 7:00am followed by a Board of Directors meeting for the North Shore Business Forum and then meeting with a new client who has… Read more »
Social Media Strategy
There is no doubt that getting results from Social Media Marketing takes time, needs a clear strategy and a true understanding of how to engage an audience that is being bombarded with information. So, what does a small business do when they lack the time and money to invest in the help they need to… Read more »
Why Businesses Fail at Social Media Marketing
The biggest reason why businesses fail at Social Media Marketing is that they don’t understand that talking at someone is not the same as talking with someone. The word “social” implies that there is a conversation between two or more people. Many businesses use sites like Facebook to push their marketing messages out to the… Read more »
Marketing Trends and Groundhog Day
OK, so that is probably a strange title for today’s Purple Diamond Marketing Blog, but as I listened to the news talk about Groundhog Day and if the Groundhog will see his shadow to help us know if winter will soon be over I laughed and realized it is much like the trends in marketing. … Read more »
