We are pleased to announce the launch of our brand new website! It is exciting to have this project completed during March which marks 10 years in business for Purple Diamond LLC a marketing and advertising firm based in Beverly, MA. The new site is available both in a desktop and mobile version and the… Read more »
Tag: Beverly MA
What is Your Marketing Blind Spot?
Every business owner has their own comfort zone when it comes to their marketing strategy. Often business people will have a firm grasp on certain aspects of their marketing whether it be brand identity, product offers, or target market. Whatever they may be, we could call these familiar territories a sort of comfort zone; quick… Read more »
Hashtag for My Granddaughter #ArianaJade
The birth of my first grandchild on New Year’s Eve was a widely publicized event. Being a marketing coach and social media marketing specialist it was bound to be on the popular social channels like Facebook, Instagram and Twitter with the hashtag #ArianaJade, but for those who knew me personally there was a bigger… Read more »
Simple “How To’s”? to Increase Social Media Engagement
Next week I am the guest speaker for the Peabody Area Chamber Lunch & Round Table and they have asked me to help their members find simple ways to get some traction, maximize visibility, and find the audience for their business or organization. In short, they are looking for ways to improve the time they… Read more »
Random Thoughts about Brand and Beer
There is a defined set of images and feelings every company would prefer to spring to mind when consumers think about their “brand”. Each one is unique. What works quite well for one brand could spell death for another. Understanding the suit you’re wearing and what buttons to push while wearing it can be much… Read more »
