social media strategy Archives - Purple Diamond Marketing

Social Media During a Difficult Week in Boston

Charlene St. Jean — Mon, 22 Apr 2013 13:13:05 +0000

I saw the best and the worst this past week on Social Media sites and being a Marketing Coach based in Beverly, MA where we are only 18 miles north of Boston, I was not a casual observer. Let me start by saying I was working in TV advertising during the 9-11 tragedy. As a... Read more »

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Have You Checked Out Your Social Media Strategist

Charlene St. Jean — Tue, 12 Feb 2013 21:04:41 +0000

Social Media Marketing is still very new and so we are seeing many many marketing professionals jump in and call themselves “Social Media Marketing Strategist or Professionals”. Some are, but many are not. So, before you sign-up for a class or attend a seminar or hire a company to help you with your Social Media... Read more »

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Marketing Trends for 2013

Charlene St. Jean — Thu, 31 Jan 2013 14:09:10 +0000

As we end the first month of 2013, we notice that more businesses have added staff positions to handle their on-line marketing or have hired outside Social Media Marketing Consultants to manage their Social Media Campaigns. Content…content…content…that is the buzz word for 2013. Companies will spend more time and money creating quality content that will... Read more »

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Social Media Strategy

Charlene St. Jean — Tue, 23 Oct 2012 13:55:50 +0000

There is no doubt that getting results from Social Media Marketing takes time, needs a clear strategy and a true understanding of how to engage an audience that is being bombarded with information. So, what does a small business do when they lack the time and money to invest in the help they need to... Read more »

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