Business Success Archives - Purple Diamond Marketing http://purplediamondmarketing.com Sun, 12 Aug 2018 11:50:07 +0000 en-US hourly 1 33230047 8 Things to Consider Before Starting a Business http://purplediamondmarketing.com/starting_a_business/ http://purplediamondmarketing.com/starting_a_business/#respond Sun, 12 Aug 2018 11:50:07 +0000 http://purplediamondmarketing.com/?p=1374 A few days ago, I was interviewed by a Salem State University business student about Entrepreneurship. She asked me to discuss what a person needs to know BEFORE they jump in to the waters of being an entrepreneur. So, I created my own list of 8 things to consider before starting a business. This list... Read more »

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]]> http://purplediamondmarketing.com/starting_a_business/feed/ 0 1374 Moving Beyond Your Comfort Zone in Business http://purplediamondmarketing.com/moving-beyond-comfort-zone-business/ Sat, 09 Sep 2017 17:27:48 +0000 http://purplediamondmarketing.com/?p=1271   A few weeks back I was featured on a local TV Show called The Matt Ligor Show which airs on North Reading, Reading, Wilmington and Bedford cable access, and Xfinity broadcasts, but you can view it directly on YouTube at https://youtu.be/XuYz3uDdQJc . Though I have been hired many times as a motivational speaker and... Read more »

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]]> 1271 Telemarketing Sales Success http://purplediamondmarketing.com/telemarketing-sales-success/ http://purplediamondmarketing.com/telemarketing-sales-success/#respond Wed, 12 Oct 2016 16:13:38 +0000 http://purplediamondmarketing.com/?p=1115 For a great many companies out there, an important element of business success is rooted in the outcome of a series of phone calls. Whether you are planning to call out or you are the one being called, the ability to do this can shape the future of your business. There is very little about... Read more »

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]]> http://purplediamondmarketing.com/telemarketing-sales-success/feed/ 0 1115 The 4 P’s of Marketing http://purplediamondmarketing.com/the-4-ps-of-marketing/ http://purplediamondmarketing.com/the-4-ps-of-marketing/#respond Fri, 25 Mar 2016 14:58:24 +0000 http://purplediamondmarketing.com/?p=992 Today I want to talk about something very important to any company; something we would refer to as the Marketing Mix or “The 4 P’s”. This common term refers to product, price, place, promotion. It is a marketing tool that will help your business grow. Every product everywhere has a life cycle as well as... Read more »

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]]> http://purplediamondmarketing.com/the-4-ps-of-marketing/feed/ 0 992 Purple Diamond’s Eighth Year Anniversary http://purplediamondmarketing.com/purple-diamonds-eighth-year-anniversary/ http://purplediamondmarketing.com/purple-diamonds-eighth-year-anniversary/#respond Tue, 01 Mar 2016 16:00:22 +0000 http://purplediamondmarketing.com/?p=978 According to Bloomberg, 8 out of 10 entrepreneurs who start a business fail in the first 18 months. Thankfully, I never heard that stat before launching my advertising agency and marketing firm 8 years ago on March 1, 2008. I am the daughter of a successful business owner who unfortunately passed away before I ever... Read more »

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]]> http://purplediamondmarketing.com/purple-diamonds-eighth-year-anniversary/feed/ 0 978 Great Week, Six Year Anniversary and Awarded Sole Proprietor of the Year http://purplediamondmarketing.com/great-week-six-year-anniversary-and-awarded-sole-proprietor-of-the-year/ http://purplediamondmarketing.com/great-week-six-year-anniversary-and-awarded-sole-proprietor-of-the-year/#respond Sat, 01 Mar 2014 17:07:01 +0000 http://purplediamondmarketing.com/?p=676 Today is March 1st and for most it is just a cold Saturday in March, but for Purple Diamond it is a milestone and an end to the most amazing week.  Six years doesn’t seem like much for businesses that have been around for 20 or 50 years, but this anniversary was marked with a... Read more »

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]]> http://purplediamondmarketing.com/great-week-six-year-anniversary-and-awarded-sole-proprietor-of-the-year/feed/ 0 676 Niche Marketing Mistakes http://purplediamondmarketing.com/niche-marketing-mistakes/ http://purplediamondmarketing.com/niche-marketing-mistakes/#respond Thu, 03 Oct 2013 13:15:18 +0000 http://purplediamondmarketing.com/?p=608 A niche market is a small market segment of a larger targeted market.  A great example of a successful niche market is the hybrid car market in which Toyota cornered the market early on with the Prius. The reason businesses choose to focus on niche market is that it allows them to be more targeted... Read more »

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]]> http://purplediamondmarketing.com/niche-marketing-mistakes/feed/ 0 608 Marketing Tip – Have a Ribbon Cutting http://purplediamondmarketing.com/marketing-tip-have-a-ribbon-cutting/ http://purplediamondmarketing.com/marketing-tip-have-a-ribbon-cutting/#respond Wed, 22 May 2013 14:55:43 +0000 http://purplediamondmarketing.com/?p=598 Marketing Tip: Have a ribbon cutting for your new business or new location.  [“A ribbon cutting is the ceremonial opening of a brand-new or newly-renovated/relocated business that has opened within the last six months. It can inaugurate a business’s first day of business or it can take place weeks after the business’s soft opening.”] By... Read more »

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]]> http://purplediamondmarketing.com/marketing-tip-have-a-ribbon-cutting/feed/ 0 598 Social Media During a Difficult Week in Boston http://purplediamondmarketing.com/social-media-during-a-difficult-week-in-boston/ http://purplediamondmarketing.com/social-media-during-a-difficult-week-in-boston/#respond Mon, 22 Apr 2013 13:13:05 +0000 http://purplediamondmarketing.com/?p=566 I saw the best and the worst this past week on Social Media sites and being a Marketing Coach based in Beverly, MA where we are only 18 miles north of Boston, I was not a casual observer.  Let me start by saying I was working in TV advertising during the 9-11 tragedy.  As a... Read more »

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]]> http://purplediamondmarketing.com/social-media-during-a-difficult-week-in-boston/feed/ 0 566 Why Did You Start Your Business? http://purplediamondmarketing.com/why-did-you-start-your-business/ http://purplediamondmarketing.com/why-did-you-start-your-business/#respond Fri, 01 Mar 2013 18:51:55 +0000 http://purplediamondmarketing.com/?p=548 Today is Purple Diamond‘s 5th year anniversary and the morning was spent first on Facebook saying Happy Birthday to various friends and commenting on posts, then attending a business networking group at 7:00am followed by a Board of Directors meeting for the North Shore Business Forum and then meeting with a new client who has... Read more »

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