Target Marketing Archives - Purple Diamond Marketing http://purplediamondmarketing.com Wed, 21 Feb 2018 21:13:20 +0000 en-US hourly 1 33230047 Random Thoughts about Brand and Beer http://purplediamondmarketing.com/random-thoughts-about-brand-and-beer/ http://purplediamondmarketing.com/random-thoughts-about-brand-and-beer/#respond Thu, 12 Jan 2017 22:57:35 +0000 http://purplediamondmarketing.com/?p=1150 There is a defined set of images and feelings every company would prefer to spring to mind when consumers think about their “brand”. Each one is unique. What works quite well for one brand could spell death for another. Understanding the suit you’re wearing and what buttons to push while wearing it can be much... Read more »

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]]> http://purplediamondmarketing.com/random-thoughts-about-brand-and-beer/feed/ 0 1150 Marketing Identity http://purplediamondmarketing.com/marketing-identity/ http://purplediamondmarketing.com/marketing-identity/#respond Tue, 03 Nov 2015 12:38:14 +0000 http://purplediamondmarketing.com/?p=915 Who are you? Beyond just a name or group of names, what do you stand for and believe in? How do you bring your product to the marketplace? Is it a good? Is it a service? It could be a combination of the two. Maybe you’re well defined enough that you transcend some, if not... Read more »

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]]> http://purplediamondmarketing.com/marketing-identity/feed/ 0 915 Technology, a Marketing Dream or Headache? http://purplediamondmarketing.com/technology-a-marketing-dream-or-headache/ http://purplediamondmarketing.com/technology-a-marketing-dream-or-headache/#respond Wed, 06 Apr 2011 18:40:17 +0000 http://purple-diamond.net/blog/?p=341 Website, Google Ad Words, SEO Campaigns, Email Marketing, Video Messages,  Social Media Sites, Blogs, QR Codes, Smartphone Marketing & Apps, Cloud Computing, On-line Malls and the list goes on and on! If your business is at least 20 years old there is a good chance that you never used any of the marketing technology that... Read more »

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]]> http://purplediamondmarketing.com/technology-a-marketing-dream-or-headache/feed/ 0 341 Do You Need a Marketing Coach? http://purplediamondmarketing.com/do-you-need-a-marketing-coach-2/ http://purplediamondmarketing.com/do-you-need-a-marketing-coach-2/#respond Thu, 18 Nov 2010 13:27:36 +0000 http://purple-diamond.net/blog/?p=263 We have all heard of personal trainers, life coaches, career coach specialists , real estate agents who coach you on buying or selling your home, and business consultant/coaches, but do you understand what a  marketing coach is and if you need one?  First, a marketing coach will offer help in key areas of marketing.  They... Read more »

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]]> http://purplediamondmarketing.com/do-you-need-a-marketing-coach-2/feed/ 0 263 The Right Time To Advertise http://purplediamondmarketing.com/the-right-time-to-advertise/ http://purplediamondmarketing.com/the-right-time-to-advertise/#respond Fri, 16 Jul 2010 15:03:05 +0000 http://purple-diamond.net/blog/?p=223 “How to Turn Around a Business in Trouble”  was today’s topic at the North Shore Business Forum in Danvers, MA.  Since I serve on the Board of Directors for this networking group, I try to attend each Friday and I enjoy listening to the various guest speakers that share their knowledge with the business group. ... Read more »

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]]> http://purplediamondmarketing.com/the-right-time-to-advertise/feed/ 0 223 Give To The Community and Help Your Business http://purplediamondmarketing.com/give-to-the-community-and-help-your-business/ http://purplediamondmarketing.com/give-to-the-community-and-help-your-business/#respond Thu, 08 Jul 2010 17:00:18 +0000 http://purple-diamond.net/blog/?p=221 Yesterday,  I received 2 thank you letters from a local Girl Scouts’ Cadette Troop who had asked me to speak at their Business Women’s Seminar in June and it prompted today’s marketing blog topic, “Give To The Community and Help Your Business”.   Whether your company sells business-to-business or business-to-consumers, the model of helping your community... Read more »

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]]> http://purplediamondmarketing.com/give-to-the-community-and-help-your-business/feed/ 0 221 SELLING STEP ONE: TARGET MARKETING http://purplediamondmarketing.com/selling-step-one-target-marketing/ http://purplediamondmarketing.com/selling-step-one-target-marketing/#respond Mon, 15 Feb 2010 12:16:51 +0000 http://purple-diamond.net/blog/?p=165 Targeting your market is simply defining who your primary customer will be. The market should be measurable, sufficiently large and reachable! LET GO OF YOUR FEAR! Target marketing cannot work and offer the sales results you need until you let go of your fear.  “EVERYONE” is not a target market. The fear factor is one... Read more »

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]]> http://purplediamondmarketing.com/selling-step-one-target-marketing/feed/ 0 165 DOES YOUR MARKETING MATERIAL WORK? http://purplediamondmarketing.com/does-your-marketing-material-work/ http://purplediamondmarketing.com/does-your-marketing-material-work/#respond Sun, 31 Jan 2010 13:53:01 +0000 http://purple-diamond.net/blog/?p=155 This weekend I am busy doing a “marketing check-up” for a new client and part of that requires looking at their website, testing their performance in on-line searches, reviewing their effectiveness using on-line social networking sites and reviewing all the marketing collateral to see if they are enhancing the brand of the business and offering... Read more »

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]]> http://purplediamondmarketing.com/does-your-marketing-material-work/feed/ 0 155 TARGET MARKETING 101 http://purplediamondmarketing.com/target-marketing-101/ http://purplediamondmarketing.com/target-marketing-101/#respond Mon, 25 Jan 2010 13:55:10 +0000 http://purple-diamond.net/blog/?p=148 I have been asked to speak in February to the North Shore Business Forum on the topic of “Target Marketing” and how it is essential to better sales results.  So, what is target marketing and why should a business owner care to know their target market?  Well, most business owners lack a large sales force... Read more »

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]]> http://purplediamondmarketing.com/target-marketing-101/feed/ 0 148 IS YOUR SALES APPETITE BIGGER THAN YOUR BUSINESS? http://purplediamondmarketing.com/is-your-sales-appetite-bigger-than-your-business/ http://purplediamondmarketing.com/is-your-sales-appetite-bigger-than-your-business/#comments Wed, 28 Oct 2009 19:43:21 +0000 http://purple-diamond.net/blog/2009/10/28/is-your-sales-appetite-bigger-than-your-business/ With “super sized” meals and a trend of everything going up in size, it is no wonder that many business owners suffer from a sales appetite that far exceeds what their business can support. We live in the world of BIG, BIG, BIG. Every business wants to have the biggest piece of the pie when... Read more »

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