social media training Archives - Purple Diamond Marketing

Simple “How To’s”? to Increase Social Media Engagement

Charlene St. Jean — Thu, 16 Feb 2017 20:05:18 +0000

Next week I am the guest speaker for the Peabody Area Chamber Lunch & Round Table and they have asked me to help their members find simple ways to get some traction, maximize visibility, and find the audience for their business or organization. In short, they are looking for ways to improve the time they... Read more »

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Happy Endings This Year Because of Facebook

Charlene St. Jean — Wed, 24 Dec 2014 12:45:49 +0000

This past year I logged more hours than most people on Social Media Sites with Facebook being one of my favorites. Some may see this as a waste of time, but for anyone who knows Purple Diamond they understand that it is not only my job as a social media marketer, but my passion as... Read more »

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Managing Content Management

Charlene St. Jean — Tue, 12 Aug 2014 13:10:45 +0000

As a marketing coach and social media marketer, I am often asked to set-up social media accounts and a blog for local businesses. Some of the companies who hire me have held off on joining Facebook, Linkedin and Twitter and have yet to launch a blog section to their website. Or, I get a call... Read more »

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How Do You Measure Results from Social Media Marketing

Charlene St. Jean — Tue, 14 May 2013 16:40:53 +0000

As a marketing coach and social media marketing strategist who has worked in the past as a senior level sales executive in TV advertising, my first measurement is always… sales? Has your sales increased from your efforts using Social Media Marketing? Do you know your ROI? My client, Haven From Hunger, recently won a $20K... Read more »

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Have You Checked Out Your Social Media Strategist

Charlene St. Jean — Tue, 12 Feb 2013 21:04:41 +0000

Social Media Marketing is still very new and so we are seeing many many marketing professionals jump in and call themselves “Social Media Marketing Strategist or Professionals”. Some are, but many are not. So, before you sign-up for a class or attend a seminar or hire a company to help you with your Social Media... Read more »

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Social Media Strategy

Charlene St. Jean — Tue, 23 Oct 2012 13:55:50 +0000

There is no doubt that getting results from Social Media Marketing takes time, needs a clear strategy and a true understanding of how to engage an audience that is being bombarded with information. So, what does a small business do when they lack the time and money to invest in the help they need to... Read more »

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