Marketing Branding Archives - Purple Diamond Marketing http://purplediamondmarketing.com Wed, 21 Feb 2018 21:13:20 +0000 en-US hourly 1 33230047 Marketing Identity http://purplediamondmarketing.com/marketing-identity/ http://purplediamondmarketing.com/marketing-identity/#respond Tue, 03 Nov 2015 12:38:14 +0000 http://purplediamondmarketing.com/?p=915 Who are you? Beyond just a name or group of names, what do you stand for and believe in? How do you bring your product to the marketplace? Is it a good? Is it a service? It could be a combination of the two. Maybe you’re well defined enough that you transcend some, if not... Read more »

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]]> http://purplediamondmarketing.com/marketing-identity/feed/ 0 915 Marketing Trends and Groundhog Day http://purplediamondmarketing.com/marketing-trends-and-groundhog-day/ Thu, 02 Feb 2012 12:47:20 +0000 http://purple-diamond.net/blog/?p=383 OK, so that is probably a strange title for today’s Purple Diamond Marketing Blog, but as I listened to the news talk about Groundhog Day and if the Groundhog will see his shadow to help us know if winter will soon be over I laughed and realized it is much like the trends in marketing. ... Read more »

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]]> 383 Taglines and Slogans http://purplediamondmarketing.com/taglines-and-slogans/ http://purplediamondmarketing.com/taglines-and-slogans/#respond Wed, 17 Aug 2011 20:50:18 +0000 http://purple-diamond.net/blog/?p=352 Taglines and slogans are more than just catchy phrases, they are how businesses continue to stand out from their competition and remain in the minds of the consumer.  As an advertising agency and marketing coach Purple Diamond has created many taglines for their clients, but the biggest struggle is to help the business owner to... Read more »

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]]> http://purplediamondmarketing.com/taglines-and-slogans/feed/ 0 352 Branding Your Business http://purplediamondmarketing.com/branding-your-business/ http://purplediamondmarketing.com/branding-your-business/#respond Thu, 20 Jan 2011 17:43:32 +0000 http://purple-diamond.net/blog/?p=315 What is a brand and why does your business need to have one? The brand of your business is how you appear to others.  It is your identity as a business and with it you are able to shape how your audience sees you through your business name, color combination, logo, slogan, advertisements, and anything... Read more »

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]]> http://purplediamondmarketing.com/branding-your-business/feed/ 0 315 Traditional Advertising Still Needs Social Media Marketing http://purplediamondmarketing.com/traditional-advertising-still-needs-social-media-marketing/ http://purplediamondmarketing.com/traditional-advertising-still-needs-social-media-marketing/#comments Thu, 24 Jun 2010 13:05:30 +0000 http://purple-diamond.net/blog/?p=217 Why do so many businesses now have a Facebook and Twitter page?  Simple, that is where the majority of people are spending their time! Whether they are using their Iphones or using internet from their PC at work or home, at any time of the day or night you will find a huge crowd hanging-out... Read more »

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]]> http://purplediamondmarketing.com/traditional-advertising-still-needs-social-media-marketing/feed/ 5 217 Saw It In The Paper Today! http://purplediamondmarketing.com/saw-it-in-the-paper-today/ http://purplediamondmarketing.com/saw-it-in-the-paper-today/#respond Wed, 09 Jun 2010 13:41:35 +0000 http://purple-diamond.net/blog/?p=209 As more and more newspapers are creating an on-line version of their daily paper to compliment the paper version of their publication and sharing it with Facebook and other on-line social media networks, advertisers are taking a second look at the importance of placing an ad or having their picture in the paper! This past... Read more »

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]]> http://purplediamondmarketing.com/saw-it-in-the-paper-today/feed/ 0 209 BLOGGING CAN BE LIKE DIETING http://purplediamondmarketing.com/blogging-can-be-like-dieting/ http://purplediamondmarketing.com/blogging-can-be-like-dieting/#comments Fri, 12 Mar 2010 10:40:37 +0000 http://purple-diamond.net/blog/?p=177 We have all heard that this is the year for on-line social networking and having a blog, but is a blog right for you?  To start one requires a serious commitment on the part of the blogger and the time to keep the blog active with consistent postings or it could reflect poorly on the... Read more »

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]]> http://purplediamondmarketing.com/blogging-can-be-like-dieting/feed/ 2 177 HOW MEMORABLE ARE YOU? http://purplediamondmarketing.com/how-memorable-are-you/ http://purplediamondmarketing.com/how-memorable-are-you/#comments Tue, 09 Mar 2010 12:59:12 +0000 http://purple-diamond.net/blog/?p=175 This past Saturday my daughter was married at the Crestview in Woburn, MA and as I posted many of the photos of the day to my Facebook page I thought about how we planned the event so that it would be memorable to all who attended.  The bride’s outfit and hair a perfect picture for... Read more »

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]]> http://purplediamondmarketing.com/how-memorable-are-you/feed/ 4 175 BLOGGING NO NO http://purplediamondmarketing.com/blogging-no-no/ http://purplediamondmarketing.com/blogging-no-no/#comments Wed, 03 Feb 2010 12:15:23 +0000 http://purple-diamond.net/blog/?p=157 I started my own Purple Diamond blog a couple of months ago and when I saw that I had over 1000 unique hits [1000 individual people] to my site I recognized the power of blogging and I was hooked like many other businesses that have learned that a blog is a great marketing tool if... Read more »

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]]> http://purplediamondmarketing.com/blogging-no-no/feed/ 2 157 REALISTIC EXPECTATIONS http://purplediamondmarketing.com/realistic-expectations/ http://purplediamondmarketing.com/realistic-expectations/#comments Fri, 08 Jan 2010 19:42:05 +0000 http://purple-diamond.net/blog/?p=135 This morning as I attended the annual Kick-Off Breakfast for the North Shore Business Forum I was engaged in a conversation about having realistic expectations for our marketing efforts.  We all want to have HUGE success. Who wouldn’t love to join a business networking group and walk away with a client on the first day... Read more »

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