Purple Diamond Marketing

8 Things to Consider Before Starting a Business

Charlene St. Jean — Sun, 12 Aug 2018 11:50:07 +0000

A few days ago, I was interviewed by a Salem State University business student about Entrepreneurship. She asked me to discuss what a person needs to know BEFORE they jump in to the waters of being an entrepreneur. So, I created my own list of 8 things to consider before starting a business. This list... Read more »

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Announcing the Launch of our New Website – Purple Diamond Marketing

Charlene St. Jean — Mon, 12 Mar 2018 11:55:41 +0000

We are pleased to announce the launch of our brand new website! It is exciting to have this project completed during March which marks 10 years in business for Purple Diamond LLC a marketing and advertising firm based in Beverly, MA. The new site is available both in a desktop and mobile version and the... Read more »

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Testimonial for Marketing Coaching

Charlene St. Jean — Fri, 27 Oct 2017 13:45:29 +0000

Yesterday I was honored to receive a beautifully written testimonial from one of my long-time marketing coaching clients, Olde New England Granite. Though I have always encouraged my marketing clients to gather testimonials from their customers, and I do have a long list of client testimonials, I have never had a client who has... Read more »

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Moving Beyond Your Comfort Zone in Business

Charlene St. Jean — Sat, 09 Sep 2017 17:27:48 +0000

A few weeks back I was featured on a local TV Show called The Matt Ligor Show which airs on North Reading, Reading, Wilmington and Bedford cable access, and Xfinity broadcasts, but you can view it directly on YouTube at https://youtu.be/XuYz3uDdQJc . Though I have been hired many times as a motivational speaker and... Read more »

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Text Etiquette and Knowing the Boundaries

Charlene St. Jean — Thu, 16 Mar 2017 15:15:18 +0000

Everyone is doing it these days, texting and messaging on social channels like Facebook have become a popular way to reach out and communicate. Being a marketing geek and lover of communication, I am all for connecting with others and sharing information. Whether we are talking on the telephone, sending an email or text message,... Read more »

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What is Your Marketing Blind Spot?

Ken Pellegrino — Thu, 09 Mar 2017 14:54:21 +0000

Every business owner has their own comfort zone when it comes to their marketing strategy. Often business people will have a firm grasp on certain aspects of their marketing whether it be brand identity, product offers, or target market. Whatever they may be, we could call these familiar territories a sort of comfort zone; quick... Read more »

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Hashtag for My Granddaughter #ArianaJade

Charlene St. Jean — Mon, 27 Feb 2017 18:25:05 +0000

The birth of my first grandchild on New Year’s Eve was a widely publicized event. Being a marketing coach and social media marketing specialist it was bound to be on the popular social channels like Facebook, Instagram and Twitter with the hashtag #ArianaJade, but for those who knew me personally there was a bigger... Read more »

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Simple “How To’s”? to Increase Social Media Engagement

Charlene St. Jean — Thu, 16 Feb 2017 20:05:18 +0000

Next week I am the guest speaker for the Peabody Area Chamber Lunch & Round Table and they have asked me to help their members find simple ways to get some traction, maximize visibility, and find the audience for their business or organization. In short, they are looking for ways to improve the time they... Read more »

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Random Thoughts about Brand and Beer

Ken Pellegrino — Thu, 12 Jan 2017 22:57:35 +0000

There is a defined set of images and feelings every company would prefer to spring to mind when consumers think about their “brand”. Each one is unique. What works quite well for one brand could spell death for another. Understanding the suit you’re wearing and what buttons to push while wearing it can be much... Read more »

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Setting Goals and Achieving Them

Ken Pellegrino — Wed, 26 Oct 2016 16:15:56 +0000

An area many people struggle in is the simple task of setting goals and achieving them. It’s often overlooked because it seems so obvious and clear; many in business also get sucked in by the tireless day-to-day of their whole business. However, ask the truly successful how they built their business, and often something they... Read more »

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