Charlene St. Jean, Author at Purple Diamond Marketing

8 Things to Consider Before Starting a Business

Charlene St. Jean — Sun, 12 Aug 2018 11:50:07 +0000

A few days ago, I was interviewed by a Salem State University business student about Entrepreneurship. She asked me to discuss what a person needs to know BEFORE they jump in to the waters of being an entrepreneur. So, I created my own list of 8 things to consider before starting a business. This list... Read more »

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Announcing the Launch of our New Website – Purple Diamond Marketing

Charlene St. Jean — Mon, 12 Mar 2018 11:55:41 +0000

We are pleased to announce the launch of our brand new website! It is exciting to have this project completed during March which marks 10 years in business for Purple Diamond LLC a marketing and advertising firm based in Beverly, MA. The new site is available both in a desktop and mobile version and the... Read more »

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Testimonial for Marketing Coaching

Charlene St. Jean — Fri, 27 Oct 2017 13:45:29 +0000

Yesterday I was honored to receive a beautifully written testimonial from one of my long-time marketing coaching clients, Olde New England Granite. Though I have always encouraged my marketing clients to gather testimonials from their customers, and I do have a long list of client testimonials, I have never had a client who has... Read more »

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Moving Beyond Your Comfort Zone in Business

Charlene St. Jean — Sat, 09 Sep 2017 17:27:48 +0000

A few weeks back I was featured on a local TV Show called The Matt Ligor Show which airs on North Reading, Reading, Wilmington and Bedford cable access, and Xfinity broadcasts, but you can view it directly on YouTube at https://youtu.be/XuYz3uDdQJc . Though I have been hired many times as a motivational speaker and... Read more »

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Text Etiquette and Knowing the Boundaries

Charlene St. Jean — Thu, 16 Mar 2017 15:15:18 +0000

Everyone is doing it these days, texting and messaging on social channels like Facebook have become a popular way to reach out and communicate. Being a marketing geek and lover of communication, I am all for connecting with others and sharing information. Whether we are talking on the telephone, sending an email or text message,... Read more »

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Hashtag for My Granddaughter #ArianaJade

Charlene St. Jean — Mon, 27 Feb 2017 18:25:05 +0000

The birth of my first grandchild on New Year’s Eve was a widely publicized event. Being a marketing coach and social media marketing specialist it was bound to be on the popular social channels like Facebook, Instagram and Twitter with the hashtag #ArianaJade, but for those who knew me personally there was a bigger... Read more »

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Simple “How To’s”? to Increase Social Media Engagement

Charlene St. Jean — Thu, 16 Feb 2017 20:05:18 +0000

Next week I am the guest speaker for the Peabody Area Chamber Lunch & Round Table and they have asked me to help their members find simple ways to get some traction, maximize visibility, and find the audience for their business or organization. In short, they are looking for ways to improve the time they... Read more »

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Purple Diamond’s Eighth Year Anniversary

Charlene St. Jean — Tue, 01 Mar 2016 16:00:22 +0000

According to Bloomberg, 8 out of 10 entrepreneurs who start a business fail in the first 18 months. Thankfully, I never heard that stat before launching my advertising agency and marketing firm 8 years ago on March 1, 2008. I am the daughter of a successful business owner who unfortunately passed away before I ever... Read more »

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The Persuasion of Color in Marketing

Charlene St. Jean — Mon, 23 Mar 2015 16:16:56 +0000

This weekend I was texted a photo of a beautiful PURPLE electric guitar ( ESP LTD MH100 with a quilted maple top) that my son’s friend purchased and has named “Charlene”. Yes, the PURPLE guitar is named after me, a passionate lover of PURPLE who rocks the color daily in clothes and all other aspects... Read more »

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Frustrated with Social Media?

Charlene St. Jean — Thu, 05 Feb 2015 15:25:19 +0000

As a marketing consultant and social media marketing specialist, I hear the frustrations from small business owners and friends struggling to keep up with social media sites like Facebook, Linkedin, Twitter and Google+ more often than most. They ask me, do I really need all this “stuff” or can I just go back to... Read more »

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