Purple Diamond Archives - Purple Diamond Marketing http://purplediamondmarketing.com Sun, 12 Aug 2018 11:50:07 +0000 en-US hourly 1 33230047 8 Things to Consider Before Starting a Business http://purplediamondmarketing.com/starting_a_business/ http://purplediamondmarketing.com/starting_a_business/#respond Sun, 12 Aug 2018 11:50:07 +0000 http://purplediamondmarketing.com/?p=1374 A few days ago, I was interviewed by a Salem State University business student about Entrepreneurship. She asked me to discuss what a person needs to know BEFORE they jump in to the waters of being an entrepreneur. So, I created my own list of 8 things to consider before starting a business. This list... Read more »

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]]> http://purplediamondmarketing.com/starting_a_business/feed/ 0 1374 Brand Awareness http://purplediamondmarketing.com/brand-awareness/ http://purplediamondmarketing.com/brand-awareness/#respond Mon, 02 May 2016 15:20:00 +0000 http://purplediamondmarketing.com/?p=1057 It’s what every company would idealistically strive for if they all knew how. It’s a goal that makes the eyes of marketing professionals well up with pride. It’s something so ingrained into our society we mostly forget that it exists: a brand. For some a brand is a tricky thing to fully understand; an elusive... Read more »

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]]> http://purplediamondmarketing.com/brand-awareness/feed/ 0 1057 The 4 P’s of Marketing http://purplediamondmarketing.com/the-4-ps-of-marketing/ http://purplediamondmarketing.com/the-4-ps-of-marketing/#respond Fri, 25 Mar 2016 14:58:24 +0000 http://purplediamondmarketing.com/?p=992 Today I want to talk about something very important to any company; something we would refer to as the Marketing Mix or “The 4 P’s”. This common term refers to product, price, place, promotion. It is a marketing tool that will help your business grow. Every product everywhere has a life cycle as well as... Read more »

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]]> http://purplediamondmarketing.com/the-4-ps-of-marketing/feed/ 0 992 Purple Diamond’s Eighth Year Anniversary http://purplediamondmarketing.com/purple-diamonds-eighth-year-anniversary/ http://purplediamondmarketing.com/purple-diamonds-eighth-year-anniversary/#respond Tue, 01 Mar 2016 16:00:22 +0000 http://purplediamondmarketing.com/?p=978 According to Bloomberg, 8 out of 10 entrepreneurs who start a business fail in the first 18 months. Thankfully, I never heard that stat before launching my advertising agency and marketing firm 8 years ago on March 1, 2008. I am the daughter of a successful business owner who unfortunately passed away before I ever... Read more »

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]]> http://purplediamondmarketing.com/purple-diamonds-eighth-year-anniversary/feed/ 0 978 The Importance of Packaging http://purplediamondmarketing.com/the-importance-of-packaging/ http://purplediamondmarketing.com/the-importance-of-packaging/#comments Sat, 30 Jan 2016 17:48:55 +0000 http://purplediamondmarketing.com/?p=964 It’s either because consumers deem it out of their own control, or because businesses give that impression, consumers often overlook one of the most important aspects of any product: the packaging. Did you know that in Canada, milk comes in a bag? It really does and if you’re from the states it’s odd when you... Read more »

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]]> http://purplediamondmarketing.com/the-importance-of-packaging/feed/ 2 964 Marketing Identity http://purplediamondmarketing.com/marketing-identity/ http://purplediamondmarketing.com/marketing-identity/#respond Tue, 03 Nov 2015 12:38:14 +0000 http://purplediamondmarketing.com/?p=915 Who are you? Beyond just a name or group of names, what do you stand for and believe in? How do you bring your product to the marketplace? Is it a good? Is it a service? It could be a combination of the two. Maybe you’re well defined enough that you transcend some, if not... Read more »

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]]> http://purplediamondmarketing.com/marketing-identity/feed/ 0 915 Frustrated with Social Media? http://purplediamondmarketing.com/frustrated-with-social-media/ http://purplediamondmarketing.com/frustrated-with-social-media/#respond Thu, 05 Feb 2015 15:25:19 +0000 http://purplediamondmarketing.com/?p=833            As a marketing consultant and social media marketing specialist, I hear the frustrations from small business owners and friends struggling to keep up with social media sites like Facebook, Linkedin, Twitter and Google+ more often than most. They ask me, do I really need all this “stuff” or can I just go back to... Read more »

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]]> http://purplediamondmarketing.com/frustrated-with-social-media/feed/ 0 833 Happy Endings This Year Because of Facebook http://purplediamondmarketing.com/happy-endings-this-year-because-of-facebook/ http://purplediamondmarketing.com/happy-endings-this-year-because-of-facebook/#respond Wed, 24 Dec 2014 12:45:49 +0000 http://purplediamondmarketing.com/?p=805 This past year I logged more hours than most people on Social Media Sites with Facebook being one of my favorites. Some may see this as a waste of time, but for anyone who knows Purple Diamond they understand that it is not only my job as a social media marketer, but my passion as... Read more »

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]]> http://purplediamondmarketing.com/happy-endings-this-year-because-of-facebook/feed/ 0 805 Managing Content Management http://purplediamondmarketing.com/managing-content-management/ http://purplediamondmarketing.com/managing-content-management/#respond Tue, 12 Aug 2014 13:10:45 +0000 http://purplediamondmarketing.com/?p=729 As a marketing coach and social media marketer, I am often asked to set-up social media accounts and a blog for local businesses. Some of the companies who hire me have held off on joining Facebook, Linkedin and Twitter and have yet to launch a blog section to their website.  Or, I get a call... Read more »

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]]> http://purplediamondmarketing.com/managing-content-management/feed/ 0 729 Real Time Marketing Takes Real Time http://purplediamondmarketing.com/real-time-marketing-takes-real-time/ http://purplediamondmarketing.com/real-time-marketing-takes-real-time/#respond Fri, 18 Apr 2014 18:48:05 +0000 http://purplediamondmarketing.com/?p=692 There are lots of trendy terms these days in marketing and one is called “Real Time Marketing”, but what exactly does that mean and how is it different than what marketers have done in past years? Real Time Marketing is responding to data analytics and messaging in real time or close to real time.  Unlike... Read more »

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