marketing strategy Archives - Purple Diamond Marketing http://purplediamondmarketing.com Wed, 21 Feb 2018 21:13:19 +0000 en-US hourly 1 33230047 Setting Goals and Achieving Them http://purplediamondmarketing.com/setting-goals-and-achieving-them/ http://purplediamondmarketing.com/setting-goals-and-achieving-them/#respond Wed, 26 Oct 2016 16:15:56 +0000 http://purplediamondmarketing.com/?p=1119 An area many people struggle in is the simple task of setting goals and achieving them. It’s often overlooked because it seems so obvious and clear; many in business also get sucked in by the tireless day-to-day of their whole business. However, ask the truly successful how they built their business, and often something they... Read more »

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]]> http://purplediamondmarketing.com/setting-goals-and-achieving-them/feed/ 0 1119 Telemarketing Sales Success http://purplediamondmarketing.com/telemarketing-sales-success/ http://purplediamondmarketing.com/telemarketing-sales-success/#respond Wed, 12 Oct 2016 16:13:38 +0000 http://purplediamondmarketing.com/?p=1115 For a great many companies out there, an important element of business success is rooted in the outcome of a series of phone calls. Whether you are planning to call out or you are the one being called, the ability to do this can shape the future of your business. There is very little about... Read more »

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]]> http://purplediamondmarketing.com/telemarketing-sales-success/feed/ 0 1115 Commitment and Consistency http://purplediamondmarketing.com/commitment-and-consistency/ http://purplediamondmarketing.com/commitment-and-consistency/#respond Thu, 04 Aug 2016 21:12:51 +0000 http://purplediamondmarketing.com/?p=1097 When working hard to market your business, things can seem to be stacked against you. Obviously you will be consumed with the day to day aspects of work much of the time; taking a look at the marketing approach in place can become a chore and maybe even something you resent. I have noticed this... Read more »

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]]> http://purplediamondmarketing.com/commitment-and-consistency/feed/ 0 1097 The Importance of Testimonials for Your Business http://purplediamondmarketing.com/the-importance-of-testimonials-for-your-business/ http://purplediamondmarketing.com/the-importance-of-testimonials-for-your-business/#respond Mon, 18 Apr 2016 17:53:09 +0000 http://purplediamondmarketing.com/?p=1042 Today’s Purple Diamond marketing blog deals with the importance of testimonials. Testimonials can be extremely effective for validating your business in the eyes of consumers. Customer testimonials offer the power of “social proof” (a psychological phenomenon where people assume the actions of the others in an attempt to reflect correct behavior for a given situation).... Read more »

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]]> http://purplediamondmarketing.com/the-importance-of-testimonials-for-your-business/feed/ 0 1042 Competition is Healthy for Your Business http://purplediamondmarketing.com/competition-is-healthy-for-your-business/ http://purplediamondmarketing.com/competition-is-healthy-for-your-business/#respond Fri, 24 Jan 2014 14:08:02 +0000 http://purplediamondmarketing.com/?p=652 There will always be competition, but how you choose to view competition and act can actually make your business stronger and with a healthier bottom line. There will be businesses who ignore the warning signs and refuse to work with a marketer who will do a good competitive analysis which goes in to detail about... Read more »

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]]> http://purplediamondmarketing.com/competition-is-healthy-for-your-business/feed/ 0 652 How Do You Measure Results from Social Media Marketing http://purplediamondmarketing.com/how-do-you-measure-results-from-social-media-marketing/ http://purplediamondmarketing.com/how-do-you-measure-results-from-social-media-marketing/#respond Tue, 14 May 2013 16:40:53 +0000 http://purplediamondmarketing.com/?p=583 As a marketing coach and social media marketing strategist who has worked in the past as a senior level sales executive in TV advertising, my first measurement is always… sales? Has your sales increased from your efforts using Social Media Marketing? Do you know your ROI? My client, Haven From Hunger, recently won a $20K... Read more »

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]]> http://purplediamondmarketing.com/how-do-you-measure-results-from-social-media-marketing/feed/ 0 583 Marketing Trends for 2013 http://purplediamondmarketing.com/marketing-trends-for-2013/ http://purplediamondmarketing.com/marketing-trends-for-2013/#respond Thu, 31 Jan 2013 14:09:10 +0000 http://purplediamondmarketing.com/?p=535 As we end the first month of 2013, we notice that more businesses have added staff positions to handle their on-line marketing or have hired outside Social Media Marketing Consultants to manage their Social Media Campaigns.  Content…content…content…that is the buzz word for 2013. Companies will spend more time and money creating quality content that will... Read more »

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]]> http://purplediamondmarketing.com/marketing-trends-for-2013/feed/ 0 535 Do You Have a Marketing Plan http://purplediamondmarketing.com/do-you-have-a-marketing-plan/ http://purplediamondmarketing.com/do-you-have-a-marketing-plan/#respond Mon, 02 Apr 2012 19:16:26 +0000 http://purple-diamond.net/?p=484 If you have recently gone for a business loan you may have had to submit a Business Plan and in that plan there should have been a section for your marketing.  A formal Marketing Plan is not just for large corporations or small businesses who are looking to secure a loan, the plan is a... Read more »

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]]> http://purplediamondmarketing.com/do-you-have-a-marketing-plan/feed/ 0 484 Road Map for Social Media http://purplediamondmarketing.com/road-map-for-social-media/ Sun, 19 Feb 2012 13:58:19 +0000 http://purple-diamond.net/blog/?p=389 Do you need a road map for all the Social Media Sites? For most business owners this on-line world is most likely making your head spin and just when you mastered the use of Facebook or Twitter you “StumbleUpon”  about 10 other sites that are up and coming and need your immediate attention.  Are you... Read more »

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]]> 418 Marketing Trends and Groundhog Day http://purplediamondmarketing.com/marketing-trends-and-groundhog-day/ Thu, 02 Feb 2012 12:47:20 +0000 http://purple-diamond.net/blog/?p=383 OK, so that is probably a strange title for today’s Purple Diamond Marketing Blog, but as I listened to the news talk about Groundhog Day and if the Groundhog will see his shadow to help us know if winter will soon be over I laughed and realized it is much like the trends in marketing. ... Read more »

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