marketing consultant Archives - Purple Diamond Marketing

8 Things to Consider Before Starting a Business

Charlene St. Jean — Sun, 12 Aug 2018 11:50:07 +0000

A few days ago, I was interviewed by a Salem State University business student about Entrepreneurship. She asked me to discuss what a person needs to know BEFORE they jump in to the waters of being an entrepreneur. So, I created my own list of 8 things to consider before starting a business. This list... Read more »

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Announcing the Launch of our New Website – Purple Diamond Marketing

Charlene St. Jean — Mon, 12 Mar 2018 11:55:41 +0000

We are pleased to announce the launch of our brand new website! It is exciting to have this project completed during March which marks 10 years in business for Purple Diamond LLC a marketing and advertising firm based in Beverly, MA. The new site is available both in a desktop and mobile version and the... Read more »

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What is Your Marketing Blind Spot?

Ken Pellegrino — Thu, 09 Mar 2017 14:54:21 +0000

Every business owner has their own comfort zone when it comes to their marketing strategy. Often business people will have a firm grasp on certain aspects of their marketing whether it be brand identity, product offers, or target market. Whatever they may be, we could call these familiar territories a sort of comfort zone; quick... Read more »

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6 Essentials to Consider When Choosing a Marketing Consultant

Ken Pellegrino — Tue, 06 Sep 2016 16:17:39 +0000

Whether you have an in house marketing department or not, business is always moving forward and so should your marketing efforts. Every second of the workday spent making excuses for why you don’t improve your marketing is time where the competition is taking your potential business. As you can imagine, not every company that... Read more »

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Commitment and Consistency

Ken Pellegrino — Thu, 04 Aug 2016 21:12:51 +0000

When working hard to market your business, things can seem to be stacked against you. Obviously you will be consumed with the day to day aspects of work much of the time; taking a look at the marketing approach in place can become a chore and maybe even something you resent. I have noticed this... Read more »

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The 4 P’s of Marketing

Ken Pellegrino — Fri, 25 Mar 2016 14:58:24 +0000

Today I want to talk about something very important to any company; something we would refer to as the Marketing Mix or “The 4 P’s”. This common term refers to product, price, place, promotion. It is a marketing tool that will help your business grow. Every product everywhere has a life cycle as well as... Read more »

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