Website Content Archives - Purple Diamond Marketing http://purplediamondmarketing.com Wed, 21 Feb 2018 21:13:19 +0000 en-US hourly 1 33230047 The Importance of Testimonials for Your Business http://purplediamondmarketing.com/the-importance-of-testimonials-for-your-business/ http://purplediamondmarketing.com/the-importance-of-testimonials-for-your-business/#respond Mon, 18 Apr 2016 17:53:09 +0000 http://purplediamondmarketing.com/?p=1042 Today’s Purple Diamond marketing blog deals with the importance of testimonials. Testimonials can be extremely effective for validating your business in the eyes of consumers. Customer testimonials offer the power of “social proof” (a psychological phenomenon where people assume the actions of the others in an attempt to reflect correct behavior for a given situation).... Read more »

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