Niche Marketing Archives - Purple Diamond Marketing http://purplediamondmarketing.com Thu, 03 Oct 2013 13:15:18 +0000 en-US hourly 1 33230047 Niche Marketing Mistakes http://purplediamondmarketing.com/niche-marketing-mistakes/ http://purplediamondmarketing.com/niche-marketing-mistakes/#respond Thu, 03 Oct 2013 13:15:18 +0000 http://purplediamondmarketing.com/?p=608 A niche market is a small market segment of a larger targeted market.  A great example of a successful niche market is the hybrid car market in which Toyota cornered the market early on with the Prius. The reason businesses choose to focus on niche market is that it allows them to be more targeted... Read more »

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