branding Archives - Purple Diamond Marketing http://purplediamondmarketing.com Wed, 21 Feb 2018 21:13:20 +0000 en-US hourly 1 33230047 Random Thoughts about Brand and Beer http://purplediamondmarketing.com/random-thoughts-about-brand-and-beer/ http://purplediamondmarketing.com/random-thoughts-about-brand-and-beer/#respond Thu, 12 Jan 2017 22:57:35 +0000 http://purplediamondmarketing.com/?p=1150 There is a defined set of images and feelings every company would prefer to spring to mind when consumers think about their “brand”. Each one is unique. What works quite well for one brand could spell death for another. Understanding the suit you’re wearing and what buttons to push while wearing it can be much... Read more »

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]]> http://purplediamondmarketing.com/random-thoughts-about-brand-and-beer/feed/ 0 1150 Brand Awareness http://purplediamondmarketing.com/brand-awareness/ http://purplediamondmarketing.com/brand-awareness/#respond Mon, 02 May 2016 15:20:00 +0000 http://purplediamondmarketing.com/?p=1057 It’s what every company would idealistically strive for if they all knew how. It’s a goal that makes the eyes of marketing professionals well up with pride. It’s something so ingrained into our society we mostly forget that it exists: a brand. For some a brand is a tricky thing to fully understand; an elusive... Read more »

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]]> http://purplediamondmarketing.com/brand-awareness/feed/ 0 1057 Purple Diamond’s Eighth Year Anniversary http://purplediamondmarketing.com/purple-diamonds-eighth-year-anniversary/ http://purplediamondmarketing.com/purple-diamonds-eighth-year-anniversary/#respond Tue, 01 Mar 2016 16:00:22 +0000 http://purplediamondmarketing.com/?p=978 According to Bloomberg, 8 out of 10 entrepreneurs who start a business fail in the first 18 months. Thankfully, I never heard that stat before launching my advertising agency and marketing firm 8 years ago on March 1, 2008. I am the daughter of a successful business owner who unfortunately passed away before I ever... Read more »

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]]> http://purplediamondmarketing.com/purple-diamonds-eighth-year-anniversary/feed/ 0 978 The Importance of Packaging http://purplediamondmarketing.com/the-importance-of-packaging/ http://purplediamondmarketing.com/the-importance-of-packaging/#comments Sat, 30 Jan 2016 17:48:55 +0000 http://purplediamondmarketing.com/?p=964 It’s either because consumers deem it out of their own control, or because businesses give that impression, consumers often overlook one of the most important aspects of any product: the packaging. Did you know that in Canada, milk comes in a bag? It really does and if you’re from the states it’s odd when you... Read more »

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]]> http://purplediamondmarketing.com/the-importance-of-packaging/feed/ 2 964 Marketing Identity http://purplediamondmarketing.com/marketing-identity/ http://purplediamondmarketing.com/marketing-identity/#respond Tue, 03 Nov 2015 12:38:14 +0000 http://purplediamondmarketing.com/?p=915 Who are you? Beyond just a name or group of names, what do you stand for and believe in? How do you bring your product to the marketplace? Is it a good? Is it a service? It could be a combination of the two. Maybe you’re well defined enough that you transcend some, if not... Read more »

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]]> http://purplediamondmarketing.com/marketing-identity/feed/ 0 915 The Persuasion of Color in Marketing http://purplediamondmarketing.com/the-persuasion-of-color-in-marketing/ http://purplediamondmarketing.com/the-persuasion-of-color-in-marketing/#respond Mon, 23 Mar 2015 16:16:56 +0000 http://purplediamondmarketing.com/?p=889 This weekend I was texted a photo of a beautiful PURPLE electric guitar ( ESP LTD MH100 with a quilted maple top) that my son’s friend purchased and has named “Charlene”.  Yes, the PURPLE guitar is named after me, a passionate lover of PURPLE who rocks the color daily in clothes and all other aspects... Read more »

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]]> http://purplediamondmarketing.com/the-persuasion-of-color-in-marketing/feed/ 0 889 Branding Your Business http://purplediamondmarketing.com/branding-your-business/ http://purplediamondmarketing.com/branding-your-business/#respond Thu, 20 Jan 2011 17:43:32 +0000 http://purple-diamond.net/blog/?p=315 What is a brand and why does your business need to have one? The brand of your business is how you appear to others.  It is your identity as a business and with it you are able to shape how your audience sees you through your business name, color combination, logo, slogan, advertisements, and anything... Read more »

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