When was the last time you read a book or an article that left you inspired or gave you insights in to a subject matter that you knew right away that you wanted to share that literary work with others? Have you ever considered reaching out to your top clients or prospects with the gift of knowledge or an inspirational story that you know they would enjoy? Consider giving a book or article with a positive message attached and signed by you. Personal marketing goes a long way with relationship building for your business. Sending hand written cards and thank you notes, attending events with clients and taking the time to offer them a gift with a nice note attached is a great way to bring your business to the front of the vendor line when it is time for clients to renew contracts or choose who they wish to work with.
Often businesses will have promotional products with their company name and logo imprinted on them to hand-out, but this is just s small part of building a relationship with your key accounts and top prospects. Standing out from the crowd and being the contact that is elevated from vendor status to friend is what often separates the businesses that just survive in today’s market or thrive. Do your top clients or potential “A” list prospects connect with you regularly on Facebook, Linkedin and Twitter? Do they read your blog or even know that you have one? If they were out tonight at a business function and someone asked them about who they most enjoy working with would you be one of the first people they mention? Do their spouses and family know you? Have you ever been invited socially to go out with them when it wasn’t just business?
Relationship building and personal marketing has to be part of what you do as a business owner. Consider doing something out of the ordinary for your key accounts and prospects and extend that personal touch. Don’t just wait til the holidays to send a card or gift. Take the time throughout the year to build a personal relationship with the people you do business with!
All my best to your success! ~ Charlene
