Websites in 2012 offer so many more options than sites in the past. From adobe flash-based websites that offer animated messages to the basic WordPress format, businesses must decide what design platform is the best one to reach their target
audience.
Purple Diamond just converted from an Adobe flash-based site that allowed for a diamond to tumble on to the screen with music and buttons that swirled with a diamond spinning. The site was beautiful and exactly what Purple Diamond wanted in 2008 to grab the attention of businesses that were looking for a more visual marketing message for their business with television campaigns, YouTube and Corporate Videos. The flash was impressive and often got praises from various business owners, however it did not allow for great search engine rankings on Google since Google is great at reading text and not so great at reading flash images. The site also loaded s-l-o-w-l-y and as many people know, you have about 3 to 5 seconds to engage your audience before they click on to the next site which meant this beautiful site was possibly losing potential clients.
And, if losing clients with a slow load time for a flash website wasn’t bad enough, one of Purple Diamond’s services is social media marketing strategy and training. The first part of that strategy is to encourage clients to upgrade to smart phones that will allow you to remain social at all time, but a flash website is not compatible with a mobile phone or tablet so these clients could not see my old flash website on their mobile device!
If your website is too distracting your message could be lost or never communicated. A website today is a key marketing tool so be sure that yours not only looks good and offers your message, but works in a way that will drive traffic and interest!
All my best to your success! ~ Charlene
