Charlene St. Jean, Purple Diamond LLC
Many businesses have added a blog feature to their company website as a way to help with their on-line rankings with Google and other search engine sites. Blogging is an excellent way to enhance your on-line marketing, but the comments that are received from people who visit your blog might be hurting your rankings if they are from sites that have a reputation of spamming. There are automatic spam solutions that are built in to many blog formats, but often there is still a small percentage of creative spammers who get passed these filters. For this reason you should always make sure that you have turned on the comment moderation option so that you actually review the posters’ comment before accepting and adding it to your site. Another way to cut down on SPAM is to not allow any hyperlinks in the comments left or have only people who actually are listed as approved followers be able to leave comments.
When the Purple Diamond Marketing Blog was first launched I had a limited understanding of what were true comments or SPAM and I quickly got excited by the volume of comments being left on the site. Thankfully, I am surrounded by technical expertise and I quickly learned that what I was accepting for comments to my earliest articles were clear examples of SPAM and that I was hurting my site in rankings. My technical team added the SPAM filters and instructed me on the importance of only accepting quality comments. How do you know if a comment is a quality comment or SPAM? Well, if the comment is a random comment that is not specific to the content of your blog article or it is an advertisement for a product it is safe to say that this is a spam comment and should not be allowed on your site. Some SPAMMERS use more sophisticated programs and offer comments that might be linked to keywords in your article or on your blog so be sure that the comment has direct meaning to the posted article they have commented on. An example recently that I received that was clear SPAM started off with this message: ” I always read jewellry related blogs, but your blog contains nice information about jewellry”. Beyond the spelling error of the word “jewelry” within this comment, anyone who reads my Purple Diamond Marketing Blog articles know that it has nothing to do with jewelry. “Purple Diamond” is the name of my advertising agency/marketing coaching business, but my messages are geared towards offering helpful information about marketing.
The key to successful blogging as a marketing tool is to build interest in your company and the readership to your blog while offering a platform to interact with existing and potential customers. Comments that are posted that will pull down your rankings because search engine sites identify them as sources that are sending bulk junk messages to numerous blogging sites will detract from your sites ability to come up higher in searches. Be sure to have SPAM filters in place and delete any SPAM comments that get passed the filters that do not directly relate to your article!
All my best to your success! ~ Charlene
