Business Topics Archives - Purple Diamond Marketing http://purplediamondmarketing.com Wed, 21 Feb 2018 21:13:19 +0000 en-US hourly 1 33230047 What is Your Marketing Blind Spot? http://purplediamondmarketing.com/marketing-blind-spot/ Thu, 09 Mar 2017 14:54:21 +0000 http://purplediamondmarketing.com/?p=1192 Every business owner has their own comfort zone when it comes to their marketing strategy. Often business people will have a firm grasp on certain aspects of their marketing whether it be brand identity, product offers, or target market. Whatever they may be, we could call these familiar territories a sort of comfort zone; quick... Read more »

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]]> 1192 Random Thoughts about Brand and Beer http://purplediamondmarketing.com/random-thoughts-about-brand-and-beer/ http://purplediamondmarketing.com/random-thoughts-about-brand-and-beer/#respond Thu, 12 Jan 2017 22:57:35 +0000 http://purplediamondmarketing.com/?p=1150 There is a defined set of images and feelings every company would prefer to spring to mind when consumers think about their “brand”. Each one is unique. What works quite well for one brand could spell death for another. Understanding the suit you’re wearing and what buttons to push while wearing it can be much... Read more »

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]]> http://purplediamondmarketing.com/random-thoughts-about-brand-and-beer/feed/ 0 1150 Setting Goals and Achieving Them http://purplediamondmarketing.com/setting-goals-and-achieving-them/ http://purplediamondmarketing.com/setting-goals-and-achieving-them/#respond Wed, 26 Oct 2016 16:15:56 +0000 http://purplediamondmarketing.com/?p=1119 An area many people struggle in is the simple task of setting goals and achieving them. It’s often overlooked because it seems so obvious and clear; many in business also get sucked in by the tireless day-to-day of their whole business. However, ask the truly successful how they built their business, and often something they... Read more »

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]]> http://purplediamondmarketing.com/setting-goals-and-achieving-them/feed/ 0 1119 Telemarketing Sales Success http://purplediamondmarketing.com/telemarketing-sales-success/ http://purplediamondmarketing.com/telemarketing-sales-success/#respond Wed, 12 Oct 2016 16:13:38 +0000 http://purplediamondmarketing.com/?p=1115 For a great many companies out there, an important element of business success is rooted in the outcome of a series of phone calls. Whether you are planning to call out or you are the one being called, the ability to do this can shape the future of your business. There is very little about... Read more »

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]]> http://purplediamondmarketing.com/telemarketing-sales-success/feed/ 0 1115 6 Essentials to Consider When Choosing a Marketing Consultant http://purplediamondmarketing.com/6-essentials-to-consider-when-choosing-a-marketing-consultant/ http://purplediamondmarketing.com/6-essentials-to-consider-when-choosing-a-marketing-consultant/#respond Tue, 06 Sep 2016 16:17:39 +0000 http://purplediamondmarketing.com/?p=1108   Whether you have an in house marketing department or not, business is always moving forward and so should your marketing efforts. Every second of the workday spent making excuses for why you don’t improve your marketing is time where the competition is taking your potential business. As you can imagine, not every company that... Read more »

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]]> http://purplediamondmarketing.com/6-essentials-to-consider-when-choosing-a-marketing-consultant/feed/ 0 1108 Commitment and Consistency http://purplediamondmarketing.com/commitment-and-consistency/ http://purplediamondmarketing.com/commitment-and-consistency/#respond Thu, 04 Aug 2016 21:12:51 +0000 http://purplediamondmarketing.com/?p=1097 When working hard to market your business, things can seem to be stacked against you. Obviously you will be consumed with the day to day aspects of work much of the time; taking a look at the marketing approach in place can become a chore and maybe even something you resent. I have noticed this... Read more »

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]]> http://purplediamondmarketing.com/commitment-and-consistency/feed/ 0 1097 Guerilla Marketing http://purplediamondmarketing.com/guerilla-marketing/ http://purplediamondmarketing.com/guerilla-marketing/#respond Sun, 19 Jun 2016 20:36:54 +0000 http://purplediamondmarketing.com/?p=1088 Today’s blog article involves perhaps my favorite topic within the scope of marketing and business as a whole. We all know the script by now: business isn’t exactly “booming” for a company; they’d love to pick up some new clients or even have new prospects of clients to work on. The summer months are creeping... Read more »

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]]> http://purplediamondmarketing.com/guerilla-marketing/feed/ 0 1088 Strategic Marketing Around Dates and Current Events http://purplediamondmarketing.com/strategic-marketing-around-dates-and-current-events/ http://purplediamondmarketing.com/strategic-marketing-around-dates-and-current-events/#respond Tue, 10 May 2016 14:37:05 +0000 http://purplediamondmarketing.com/?p=1077 It’s well known that in marketing it’s very important to be aware of your surroundings in terms of the marketplace selected for selling your product. There is another dimension to this that is now very widely used and therefore sometimes misunderstood. Try to understand how to take advantage of dates and current events. Whether it’s... Read more »

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]]> http://purplediamondmarketing.com/strategic-marketing-around-dates-and-current-events/feed/ 0 1077 Brand Awareness http://purplediamondmarketing.com/brand-awareness/ http://purplediamondmarketing.com/brand-awareness/#respond Mon, 02 May 2016 15:20:00 +0000 http://purplediamondmarketing.com/?p=1057 It’s what every company would idealistically strive for if they all knew how. It’s a goal that makes the eyes of marketing professionals well up with pride. It’s something so ingrained into our society we mostly forget that it exists: a brand. For some a brand is a tricky thing to fully understand; an elusive... Read more »

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]]> http://purplediamondmarketing.com/brand-awareness/feed/ 0 1057 The Importance of Testimonials for Your Business http://purplediamondmarketing.com/the-importance-of-testimonials-for-your-business/ http://purplediamondmarketing.com/the-importance-of-testimonials-for-your-business/#respond Mon, 18 Apr 2016 17:53:09 +0000 http://purplediamondmarketing.com/?p=1042 Today’s Purple Diamond marketing blog deals with the importance of testimonials. Testimonials can be extremely effective for validating your business in the eyes of consumers. Customer testimonials offer the power of “social proof” (a psychological phenomenon where people assume the actions of the others in an attempt to reflect correct behavior for a given situation).... Read more »

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