Charlene St Jean

Author

Marketing Trends for 2013

As we end the first month of 2013, we notice that more businesses have added staff positions to handle their on-line marketing or have hired outside Social Media Marketing Consultants to manage their Social Media Campaigns.  Content…content…content…that is the buzz word for 2013. Companies will spend more time and money creating quality content that will […]

Social Media Strategy

There is no doubt that getting results from Social Media Marketing takes time, needs a clear strategy and a true understanding of how to engage an audience that is being bombarded with information.  So, what does a small business do when they lack the time and money to invest in the help they need to […]

Customer Loyalty Thumbs Up!

How does a small business compete with larger businesses that have more money and a greater ability to discount their prices….CUSTOMER SERVICE! The best marketing tip I can offer a small business is to create a strong and consistent customer loyalty program that stands out from the rest and gets a thumbs up.  This doesn’t […]

Why Businesses Fail at Social Media Marketing

The biggest reason why businesses fail at Social Media Marketing is that they don’t understand that talking at someone is not the same as talking with someone.  The word “social” implies that there is a conversation between two or more people.  Many businesses use sites like Facebook to push their marketing messages out to the […]

Do You Have a Marketing Plan

If you have recently gone for a business loan you may have had to submit a Business Plan and in that plan there should have been a section for your marketing.  A formal Marketing Plan is not just for large corporations or small businesses who are looking to secure a loan, the plan is a […]

Convert Online Contacts to Clients

Social Media Marketing is an excellent way for a business to generate more business exposure and help to brand their business, but how do you get more clients from the time invested with Blogging and social sites? Converting online contacts to clients is most likely the real reason any of us spend the time we […]

Is Your Website Too Distracting

Websites in 2012 offer so many more options than sites in the past.  From adobe flash-based websites that offer animated messages to the basic WordPress format, businesses must decide what design platform is the best one to reach their target audience. Purple Diamond just converted from an Adobe flash-based site that allowed for a diamond […]

Road Map for Social Media

Do you need a road map for all the Social Media Sites? For most business owners this on-line world is most likely making your head spin and just when you mastered the use of Facebook or Twitter you “StumbleUpon”  about 10 other sites that are up and coming and need your immediate attention.  Are you […]

Marketing Trends and Groundhog Day

OK, so that is probably a strange title for today’s Purple Diamond Marketing Blog, but as I listened to the news talk about Groundhog Day and if the Groundhog will see his shadow to help us know if winter will soon be over I laughed and realized it is much like the trends in marketing.  […]

How to Convert Internet Leads to Sales

Your company has embraced social media marketing and you now have leads coming in from your efforts and from your website, but you are not making sales….why? Most likely it is because you haven’t developed a process for handling the leads.  Businesses continue to struggle with how to convert internet leads and what is the […]

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