Website, Google Ad Words, SEO Campaigns, Email Marketing, Video Messages,  Social Media Sites, Blogs, QR Codes, Smartphone Marketing & Apps, Cloud Computing, On-line Malls and the list goes on and on! If your business is at least 20 years old there is a good chance that you never used any of the marketing technology that [...]

Many businesses have added a blog feature to their company website as a way to help with their on-line rankings with Google and other search engine sites.  Blogging is an excellent way to enhance  your on-line marketing, but the comments that are received from people who visit your blog might be hurting your rankings if [...]

For years I wrote and helped produce TV commercial campaigns and enjoyed the success that my clients got from using video for advertising that offered sight, sound and motion.  TV advertising offers an emotional impact for the viewer that radio and print advertising is not able to match.  Today, with the help of sites like [...]

How “social” is your Social Media Marketing Campaign? Do you understand how to actually get business from  Facebook, Twitter, Linkedin and your Blog? If you are using Facebook and other on-line sites solely to push marketing messages about your business you are missing a great opportunity to create an effective pull marketing campaign to your [...]

New technology creates innovative ways for businesses to get their marketing message in the hands of their potential customers faster than ever.  We have seen tremendous growth with small businesses that jumped on board with social media marketing and have developed successful campaigns using Twitter, Facebook, Youtube, Linkedin and Blogging, but now the talk is [...]

What is a brand and why does your business need to have one? The brand of your business is how you appear to others.  It is your identity as a business and with it you are able to shape how your audience sees you through your business name, color combination, logo, slogan, advertisements, and anything [...]

The Northeast got hit with a major snowstorm this past week that impacted travel and the ability for businesses to remain open as snow emergency declarations and road condition warnings kept people in their homes and off the streets.  During the 2 days of this winter storm and long list of cancellations some businesses thrived [...]

Blog Blog Blog is it Blah Blah Blah? Do you really need to blog? If your company  does, are you blogging consistently or do you find yourself with limited time and no staff to help you market your business with blogging?  And, if you do blog consistently is your target market finding your blog? With [...]

This past year when I attended a business networking event in October the host requested we wear costumes and I was voted to have the “Most Original Costume” that night.  Though I was flattered to have been voted “Most Original”, only a handful of attendees at that event dressed in costumes. The room was filled [...]

How do small businesses compete with the larger box stores during the holiday season? Easy….create a “Shop Local” campaign in your community and enlist the local  Chamber of Commerce and surrounding businesses to work together to help promote the positive side of shopping locally in your community! Finding a common message among businesses so that [...]