Charlene St Jean

Author

EMOTIONS CAN SPOIL YOUR ADVERTISING!

When I first got in to selling TV advertising campaigns I was surprised at how many business owners would want to buy the TV networks that they enjoyed watching without much thought of who their target market was and if the network they liked appealed to who they needed to reach.  Emotions verses logic is […]

WHICH ONE ARE YOU?

This weekend I was emailed my daily inspirational quote from a good friend and past client, Jace Carlton, of CHANGE YOUR STARS! Jace has a passion for helping to inspire people to greatness and I think this quote says it all: DREAMS One person says, “There’s no way I’ll ever be able to achieve my […]

REALISTIC EXPECTATIONS

This morning as I attended the annual Kick-Off Breakfast for the North Shore Business Forum I was engaged in a conversation about having realistic expectations for our marketing efforts.  We all want to have HUGE success. Who wouldn’t love to join a business networking group and walk away with a client on the first day […]

HAPPY BIRTHDAY…

Today is my daughter’s 22nd birthday and so I decided to write my marketing blog about birthdays and how wishing a client a “happy birthday” can elevate your status from their vendor to a friend! Why does it matter? Relationship building and connecting on a more personal level has always improved retention of customers.  Why […]

WHERE IS THE PRICE TAG?

When was the last time you walked in to a gift shop or jewelry store and there were no price tags on any of the items?  Did you ask the store clerk for help or did you make the assumption that if you had to ask the price you just might not be able to […]

DID YOU MAKE YOUR LIST?

The first Monday of the New Year is one of those days that can either be the jump you need to kick the year off for your business in a positive way or it can be one that has you feeling tired or overwhelmed.  Hopefully, other than feeling sore from shoveling snow all weekend, you […]

YES!

As a small child the word I probably heard the most was “no”, but as an adult I am hooked on the word “yes”.  “Yes” opens the door to possibilities that lead to opportunities that brings us to more success in both our life and our business.  Sounds simple, but the majority of people today […]

IS IT OVER YET?

As Purple Diamond is winding down their short work week with the holidays fast approaching there is one question that popped up yesterday at a holiday open house that I attended at the Cummings Center in Beverly, “is it over yet?”  2009 was not exactly an easy year for local businesses, but it was still […]

50 YEARS IN TV & BEYOND

The last 50 years TV advertising has had some significant changes. Fifty years ago, you would find entire TV shows that were sponsored by one company like Phillip Morris or Firestone. This was a branding form of advertising that helped keep the name recognition there. Then in the 1960’s and 70’s there was a shift […]

BLOGGING ON YOUR DAY OFF

Today is Saturday and next week is Christmas and Purple Diamond will be closed for the holidays. When I started my blog a few months ago I was clear that I would keep it to the work week only and not blog when I was off for vacation, but my stats show that there are […]

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